Interactive Marketing

Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment

Written on October 17th 2006

Author by Kenneth Musante

42entertainment
This is an article from a marketing company, ADOTAS, discussing the interactive marketing technique used by 42entertainment (another marketing company).

1. How effective do you think this marketing technique is?
2. What are the ethical or legal issues involved?
3. What are the features of the internet that support this technique well?

"ADOTAS is the premier interactive advertising publication on the web, reaching over 100,000 advertising professionals weekly. Our emphasis is on providing the best information on media buying and media planning to the interactive community, delivered by the foremost experts in the field."