Wikis, Blogs, Networking - What are they?

Here are some simple explanation videos from Common Craft. Note the 'low tech' approach to explaining 'high tech' web stuff.

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Marketing segmentation through social media

From Paul Gillin's blog - Social Media and the Open Enterprise

Please go to Paul's blog to read the full post.

Then go to the Umbria web site.

"For an apparel maker, Umbria analyzed postings to blogs and social networks to identify the following segments:

Fit Finders (39% of the population), Self Expressives (19%), Bargain Seekers (17%), Label Whores (11%) , Style Gurus (8%) and Dissenters (6%).

Here’s an example of segment characteristics: Fit Finders are Generation Xers looking for appropriate jeans for their changing physiques. . Low-waisted jeans aren't working for them any more, but “old person jeans” aren't appealing either. Plus-sized Fit Finders are looking for fashion-forward styles rather than shapeless designs.

Self Expressives want control. They want to distress their own jeans, design clothing reconstructed from jeans and add personal style to jeans through patches and embroiders.

Style Gurus are looking to be unique. They're looking for authenticity and real inspiration. "Some men are actually starting to become interested in wearing women's jeans because they view them as more stylish," he said. These insights emerged from online conversations."

1. How accurate or useful do you think this segmentation is?
2. Can the results be skewed or manipulated?
3. What are the ethical and privacy issues?

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