- Each record company open up their entire library to be able to buy online whether that is through iTunes or their own web site.
- Offer a higher sound quality through our online stores. If the CD is recorded in 192 kbps, double it online. The best sound quality possible is one click away through our online store.
- Offer outtakes, videos, etc. when buying online, something they cannot get in the stores and cannot get by stealing. The reason why they cannot get it through stealing is we integrate these extras with our web site. A user will have to register and that person only will be able to get these add-ons. Very similar to how iTunes works.
- Integrate the music with other offerings as well. For instance, buying directly from the publisher gives a buyer VIP access to the artists blog. They can chat live with the artists, get information before anyone else, etc. etc.
- Partner up with social sites like MySpace where we can offer online concerts, live web chats, etc. Get our fans involved on their terms not ours!
From Recording Industry Association of America
Music Theft at 23 Campuses Targeted in Second Wave of New Deterrence Program
Music and Movie Industries Applaud Release of New Study Documenting High Cost of Piracy on Los Angeles Economy
Breaking News: iTunes and EMI do a deal!
1 comment:
Apple and EMI do a deal with no DRM!
Stephen Hutcheon
April 3, 2007
Page 1 of 2 | Single page
EMI Music has become the first of the big four record companies to break from the pack and make its entire catalogue available as downloads free of copy control
measures.
The embedded controls - known as Digital Rights Management, or DRM - are intended to prevent unauthorised copying but they have also frustrated consumers, driving many to illegal music downloads.
http://www.theage.com.au/news/digital-music/apple-embraces-unprotected-downloads/2007/04/03/1175366170878.html
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