Monday, March 05, 2007

Bloggers spell death of diary

I find this strange.
As a teenager I would not want to share my most inner private thoughts - saying that I wouldn't like it now!!!

From a marketing perspective though this is great to find out that most teenagers (well 47% of the 1000 surveyed) are more than happy to share private thoughts - to share how they think and also give the reason as to why they think that way.
Amazing
Cheap market research!!! A marketer couldn't ask for more - really.

(and yes I am just showing off posting all these blogs!!)

http://www.theage.com.au/news/books/bloggers-write-off-diarists/2007/03/05/1172943312299.html

2 comments:

Mark Kasprzyk said...

Consumer behaviour is fascinating! Perhaps the distance that the computer provides between people makes them feel 'safer' to be more open. Or is it the opposite, where the attraction of exposing yourself to a large audience is more thrilling? There is an element of behaviour where people are more willing to take risks or expose themselves to an audience but not to friends. This is an area where further research should be done.

Vicky said...

As a teenager you are prepared to take more risks, hence, the popularity of blogging....but as adults we are more cautious. We think before we speak, or in this instance - blog.....oh to be a teenager again!