Recently Google and Microsoft have launched two internet based products for people to maintain their medical and health information on line. Both products are still 'beta' and are only USA based. Being internet based, your medical records are available anytime, anywhere.
Imagine that you are travelling abroad and have a medical emergency. By providing your login the local doctor can access your on-line medical record to help him/her provide the most appropriate assistance. Sound good? Google and Microsoft also provide links with health service providers to upload their medical records to your Google/Microsoft medical record web site. There are also 'value-added' services to find doctors, clinics and even connect some medical devices directly to the PC to upload the data to your medical record!
Links:
The Age: This Won't Hurt a Bit
Google Health
Microsoft HealthVault
Questions:
1. What are the security and privacy issues?
2. What are the marketing opportunities for health service and product providers?
3. Who makes money out of this and how?