Latest loony(?) viral marketing campaign as reported in the Marketing Hipster Blog:
Posted by Cord Silverstein in : Marketers, Viral, Community , trackback 
I saw a video on Sean’s blog, Craphammer that took me to a real interesting campaign P&G is doing called Jingles for Pringles. They launched a contest where users create their own custom video promoting Pringles of course and upload it to their custom site. Very much like YouTube, users can comment and rate the videos to see what the community likes the best. Along with this online video campaign, P&G has also chosen some malls where they will be having street teams videoing people right there and uploading those videos to the web site as well. The winners get some sort of prizes.
http://www.marketinghipster.com/2007/03/21/jingles-for-pringles-feedback-needed/http://www.jinglesforpringles.com/home/index.htmlWhat is the objective of this campaign?
Is this effective?
What consumer behaviour is this campaign connecting with?
No comments:
Post a Comment