PART 1
Below is a post from a blog for On-line Marketing and Customer Experience on a recent event.
1. What is a citizen ad?
2. Will this be a factor in the next Australian federal election?
3. Will the Obama campaign make effective use of Web 2.0?
Power in the Hands of Voters and Customers
You may have heard of the anonymous video of Apple's old "1984″ ad that was edited into an anti-Clinton and pro-Obama clip . The creator has come out and is speaking about the powershift in politics to ordinary people that can create and share media.
Political analysts alternatively hailed or criticized it as a turning point in the development of the unregulated world of guerrilla political marketing after it recorded nearly 1.5 million views.
"There are thousands of other people who could have made this ad, and I guarantee that more ads like it ― by people of all political persuasions ― will follow. This shows that the future of American politics rests in the hands of ordinary citizens," de Vellis wrote, adding: "This ad was not the first citizen ad, and it will not be the last. The game has changed."
The same "decentralization" of media is true with business… product review sites, ratings, blogs, podcasts and videos, all built by customers can be a huge positive or negative impact on your brand and sales. Hundreds of thousands of customers and prospects can see negative or positive messages about your service, product quality and support. For most, (like Clinton) this shift is going to be painful before it's positive.
I think it deserves a renewed focus on your customer experience. Are you ready for a user-generated video about your product or service?
PART 2
From Paul Gillin's blog (Social Media and the Open Enterprise):
Author Jackie Huba on Citizen Marketers
Barak Obama web site: http://www.barackobama.com/
PART 3 "Why I made vote different ad"
