"The futures of the record industry and music education lie in the technologies, communities and value systems of the internet, writes Paul Draper | The Australian November 28, 2007
FROM MySpace to YouTube, Flickr and Last.FM, an online participatory culture is transforming value systems and creating new pathways for autonomous innovation. In this so-called Web 2.0 phenomenon, social networks continue to define the information society and redefine music career opportunities.
The idea of the record industry once conjured a picture of a Fordist production chain of artists, promoters, record company managers and sound engineers operating complex equipment in impressive recording studios.
In the 21st century, however, such workflow is increasingly devolved to independent musicians with portable digital systems, home recording studios and online networks. This includes composing, recording, filming, direct merchandising, concert tour promotions, engaging with fan bases and other communities of practice via resources such as blogs, podcasts, and digital music download stores.
Music 2.0 is the new digital musicianship and technological imagination for the 21st century."
1. Is 'cyberspace' the new toilet wall?2. How is 'the romanticised '70s style, star-driven model of the record company' changing?
3. Why did 'Radiohead release their new album online with a donation value to be decided by their audiences'?
www29.griffith.edu.au/radioimersd
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