She's gotta have it
The Age"THERE'S a reason handbags are big enough to fit two kids, a dog and the kitchen sink. And it's not because Nicole Richie and her tanorexic cohorts prance about Hollywood with their expensive uber bags."
"International fashion labels Prada, Dolce & Gabbana and Gucci are only too happy to embrace the trend with the release of fashionista mobiles. Dolce & Gabbana hooked up with Motorola, Giorgio Armani with Samsung, Julien MacDonald with Sony Ericsson and Prada recently jumped into bed with LG to conceive the sophisticated new KE850 mobile."
"So it seems that the fairer sex is indeed going gaga for gadgets, happy to skip the season's cult shoes - Yves Saint Laurent's tortuous 15cm "Tribute" heels - in favour of gadgets that fit snugly in the palm.
Then again, if you're a true she-geek, you could buy the $730 killer heels (which should probably come with a free trip to the podiatrist), use your mobile to film yourself strutting in them to your iTunes, then post it on YouTube for the world to ogle.
Narcissism, after all, is the new black."
1. What is the change in consumer behaviour discussed here?
2. What is the relationship between product and content?
3. Is there really a difference between and male and female consumer behaviour in this domain?
No comments:
Post a Comment