Neural Marketing

- Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking and skin response.

Forget about demographics, psychographics, benefits and values driving consumer behaviour! We can now get straight to the very core - your brain. With MRI scans we can tell how people respond to advertising by mapping which part of the brain is stimulated.

posted nov. 9, 2004

"But some companies are taking the practice several steps further, commissioning their own fMRI studies à la Montague's test. In a study of men's reactions to cars, Daimler-Chrysler has found that sportier models activate the brain's reward centers -- the same areas that light up in response to alcohol and drugs -- as well as activating the area in the brain that recognizes faces, which may explain people's tendency to anthropomorphize their cars."

Google: This Is Your Brain On Advertising

by Mark Walsh, Thursday, October 23, 2008, 11:03 PM

"Now Google is applying "neuromarketing" to video advertising. In a study released Thursday, Google and MediaVest used NeuroFocus findings to show that overlay ads appearing in YouTube videos grab consumers' attention and boost brand awareness.

YouTube-owner Google has championed overlay ads--which appear in the lower third of video screens--as a less intrusive alternative to pre-roll ads."

Investigate Neurofocus

Watch a CNN news report

Q1. Are there any ethical issues with neural marketing?

Q2. How effective do you think neural marketing could be?

Q3. What is the relationship to Behavioural Targetting?