New Business Model for the Music Industry?

From Marketing Hipster Blog:

1. Each record company open up their entire library to be able to buy online whether that is through iTunes or their own web site.
2. Offer a higher sound quality through our online stores. If the CD is recorded in 192 kbps, double it online. The best sound quality possible is one click away through our online store.
3. Offer outtakes, videos, etc. when buying online, something they cannot get in the stores and cannot get by stealing. The reason why they cannot get it through stealing is we integrate these extras with our web site. A user will have to register and that person only will be able to get these add-ons. Very similar to how iTunes works.
4. Integrate the music with other offerings as well. For instance, buying directly from the publisher gives a buyer VIP access to the artists blog. They can chat live with the artists, get information before anyone else, etc. etc.
5. Partner up with social sites like MySpace where we can offer online concerts, live web chats, etc. Get our fans involved on their terms not ours!

http://www.marketinghipster.com/2007/03/27/what-would-you-change-riaa/

From Recording Industry Association of America
Music Theft at 23 Campuses Targeted in Second Wave of New Deterrence Program
Music and Movie Industries Applaud Release of New Study Documenting High Cost of Piracy on Los Angeles Economy

Breaking News: iTunes and EMI do a deal!

"Cyber Suicide"

I read this article recently in the Herald Sun on Britain's first recorded 'Cyber Suicide'! This makes me wonder: How could this have gone so far? Do people really take 'chat rooms' seriously? Or take more risks?


http://www.news.com.au/heraldsun/story/0,21985,21440941-11869,00.html

Politics & Web 2.0

PART 1
Below is a post from a blog for On-line Marketing and Customer Experience on a recent event.
1. What is a citizen ad?
2. Will this be a factor in the next Australian federal election?
3. Will the Obama campaign make effective use of Web 2.0?

Power in the Hands of Voters and Customers

from Seven87.com - Online Marketing and Customer Experience by Charlie

You may have heard of the anonymous video of Apple's old "1984″ ad that was edited into an anti-Clinton and pro-Obama clip . The creator has come out and is speaking about the powershift in politics to ordinary people that can create and share media.

Political analysts alternatively hailed or criticized it as a turning point in the development of the unregulated world of guerrilla political marketing after it recorded nearly 1.5 million views.

"There are thousands of other people who could have made this ad, and I guarantee that more ads like it ― by people of all political persuasions ― will follow. This shows that the future of American politics rests in the hands of ordinary citizens," de Vellis wrote, adding: "This ad was not the first citizen ad, and it will not be the last. The game has changed."

The same "decentralization" of media is true with business… product review sites, ratings, blogs, podcasts and videos, all built by customers can be a huge positive or negative impact on your brand and sales. Hundreds of thousands of customers and prospects can see negative or positive messages about your service, product quality and support. For most, (like Clinton) this shift is going to be painful before it's positive.

I think it deserves a renewed focus on your customer experience. Are you ready for a user-generated video about your product or service?

PART 2

From Paul Gillin's blog (Social Media and the Open Enterprise):

Author Jackie Huba on Citizen Marketers

Barak Obama web site: http://www.barackobama.com/

PART 3 "Why I made vote different ad"

Imagini - A way to communicate using images

I discovered an interesting site, initially shared via email by a friend where you can find out what your 'Visual DNA' is, somewhat like a visual personality test. Although, Imagini is a database where you can profile yourself, your friends etc. and is ultimately a social network that finds what people have in common, and a gift finder.

From a marketing perspective , this is another great example how the social networking enables marketers profile target audience and match a product/ service to there target audience.

Have a go at the profiling your Visual DNA

http://dna.imagini.net/friends/

To check out website

http://imagini.net/

Jingles for Pringles

Latest loony(?) viral marketing campaign as reported in the Marketing Hipster Blog:

Posted by Cord Silverstein in : Marketers, Viral, Community , trackback

I saw a video on Sean’s blog, Craphammer that took me to a real interesting campaign P&G is doing called Jingles for Pringles. They launched a contest where users create their own custom video promoting Pringles of course and upload it to their custom site. Very much like YouTube, users can comment and rate the videos to see what the community likes the best. Along with this online video campaign, P&G has also chosen some malls where they will be having street teams videoing people right there and uploading those videos to the web site as well. The winners get some sort of prizes.

http://www.marketinghipster.com/2007/03/21/jingles-for-pringles-feedback-needed/

http://www.jinglesforpringles.com/home/index.html

What is the objective of this campaign?
Is this effective?
What consumer behaviour is this campaign connecting with?

Four Corners - this Monday, the 19th March

Titled "You Only Live Twice", this Monday night's episode of Four Corners looks at virtual worlds, their possibilities & their limits. Should be interesting.

The reporter is answering questions after the episode from an ABC Island within Second Life.

Here's the link to the Four Corners website that explains a bit more about it

http://abc.net.au/4corners/

Mark's Contribution:

From the Sydney Morning Herald:

"here's nothing real about Anshe Chung's real estate portfolio, but that hasn't stopped the virtual property magnate amassing a small fortune which she intends to turn into a much larger one.

In just 32 months, Chinese language teacher Ailin Graef has transformed an outlay of $US9.95 into virtual assets worth at least $US1 million in real money.

Graef has achieved this in a virtual world called Second Life where she is better known as Anshe Chung, the community's foremost property magnate.

Anshe's Second Life portfolio includes virtual property assets equivalent to 36 sq km in size. But there's nothing real about this real estate. It's actually a 3D simulation housed on 550 networked computers.

And, believe it or not, there are people willing to pay sums ranging from $US100 to $US1000-plus to own a plot of land in Second Life."

Last edited January 15, 2007 - Note created January 3, 2007

Virtual property queen says thanks a million - BizTech - Technology - smh.com.au

From TechNewsWorld

The Quest for Big Business in Second Life

By Leslie Brooks Suzukamo
Pioneer Press
03/24/07 4:00 AM PT
http://www.technewsworld.com/rsstory/56491.html

Internet Security

New Woman [newsletter@newwoman.com.au]
The computer stole my privacy!So much for technology making our lives easier, studies have shown we're actually spending more time at work and now our privacy is in danger, with reports of cyber stalking and identity theft at an all time high. This new form of 21st Century crime even prompted George Bush to sign a Cyber-stalking bill recently, making it a crime to be online 'with the intent to annoy'. Not that it's restricted to the virtual world. One poor New Woman staffer was shocked to discover while out on a romantic dinner, that a strange woman at a nearby table was trying to send messages to her boyfriend via the bluetooth on her mobile. Even more disturbing is the case of murdered Adelaide teen, Carly Ryan. Her body was found floating in shallow water at Port Elliot, and police quickly tracked her killers through her MySpace site. It appears the father and son pair had befriended Miss Ryan through the website and arranged a meeting before she dissappeared. Consider yourselves warned, ladies.

Hope this post works...VK

YouTube sued for $1bn

Hi Guys,

Thought this article might be of interest:

http://www.news.com.au/heraldsun/story/0,21985,21379338-663,00.html

Interactive Marketing

Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment

Written on October 17th 2006

Author by Kenneth Musante

42entertainment
This is an article from a marketing company, ADOTAS, discussing the interactive marketing technique used by 42entertainment (another marketing company).

1. How effective do you think this marketing technique is?
2. What are the ethical or legal issues involved?
3. What are the features of the internet that support this technique well?

"ADOTAS is the premier interactive advertising publication on the web, reaching over 100,000 advertising professionals weekly. Our emphasis is on providing the best information on media buying and media planning to the interactive community, delivered by the foremost experts in the field."

Bloggers spell death of diary

I find this strange.
As a teenager I would not want to share my most inner private thoughts - saying that I wouldn't like it now!!!

From a marketing perspective though this is great to find out that most teenagers (well 47% of the 1000 surveyed) are more than happy to share private thoughts - to share how they think and also give the reason as to why they think that way.
Amazing
Cheap market research!!! A marketer couldn't ask for more - really.

(and yes I am just showing off posting all these blogs!!)

http://www.theage.com.au/news/books/bloggers-write-off-diarists/2007/03/05/1172943312299.html