What We Think -Or - How We Change?

This is a very 'low-tech' video presentation (using high-tech YouTube) on 'mass creativity'

This is from Charles Leadbeater's blog
"Charles Leadbeater is a leading authority on innovation and creativity. He has advised companies, cities and governments around the world on innovation strategy and drawn on that experience in writing his latest book We-think: the power of mass creativity, which charts the rise of mass, participative approaches to innovation from science and open source software, to computer games and political campaigning."



Q1. Is being 'on-line' changing behaviour and the way we think?
Q2. What are the implications for marketing?
Q3. Is this a major milestone or just a transient, minor issue?

Health and Medical Records on the Internet

Recently Google and Microsoft have launched two internet based products for people to maintain their medical and health information on line. Both products are still 'beta' and are only USA based. Being internet based, your medical records are available anytime, anywhere.

Imagine that you are travelling abroad and have a medical emergency. By providing your login the local doctor can access your on-line medical record to help him/her provide the most appropriate assistance. Sound good? Google and Microsoft also provide links with health service providers to upload their medical records to your Google/Microsoft medical record web site. There are also 'value-added' services to find doctors, clinics and even connect some medical devices directly to the PC to upload the data to your medical record!

Links:
The Age: This Won't Hurt a Bit
Google Health
Microsoft HealthVault

Questions:
1. What are the security and privacy issues?
2. What are the marketing opportunities for health service and product providers?
3. Who makes money out of this and how?