Monday, January 22, 2007

Social Retailing??


What is all this about?

Have a look and we will discuss in class

Quote from IconNicholson web site:

"IconNicholson is the leading full-service digital agency to Global 1000 companies. Since 1987, the firm has pioneered the use of innovative, digital solutions to help clients engage, delight and interact more profitably with customers.

IconNicholson mashes up social computing and near-field communication technologies with youth shopping habits – to target young adult shoppers. See why online never looked so good with Social Retailing™.

IconNicholson's Social Retailing™ concept, first unveiled at the National Retail Federation's (NRF) BIG show at the Javits Center in New York City in January 2007, answers the question that retailers are pondering for the future of their business: How do you engage the digi-savvy youth audience in a cool and unique way while expanding your retail sales and reach?"

http://www.iconnicholson.com/
http://news.com.com/2300-1017_3-6151080-1.html?tag=ne.gall.pg