Hi Class,
We have been talking about this subject in class, so thought id add this article published in B & T 22/5/07
Word of mouth and internet favoured by youth
New research has underlined the power of word of mouth and the internet among 16 to 24 year-olds when discovering new brands, while TV and newspaper consumption continues its downward spiral.
In a study commissioned by AdShel and carried out by research firm The Seed into the behavioural patterns of this age group, it was found young people usually only listen to the radio in the morning or while driving; they have reduced TV watching to favourite "core shows", borrow DVDs to watch at their convenience and skip ads, or download shows from the internet; and don't even think about picking up a newspaper. This is backed by figures from the Roy Morgan Single Source for July 2005 to June 2006, which show 16-24 year-olds are 35% more likely to engage in heavy "out-of-home" activity, 16% are likely to engage heavily in magazines, 4% in extensive radio and 2% in heavy internet use.Respondents also revealed that they discovered their current favourite brand through a combination of word of mouth, advertising and the internet. Technology brands such as Apple, Nokia, LG, iriver and Motorola are popular with both sexes. However, specifically among boys, brands such as Red Bull, Oroton, Rip Curl, Billabong, Nike, DKNY and Asics are the picks.The favourites among girls are brands such as Sportsgirl, Converse, Covergirl, Maybelline, Chanel, Bonds, Hugo Boss and Adidas, according to the survey.In terms of advertising, a level of intrigue or creative that is a little confronting, were deemed to be the most effective.
Tuesday, May 22, 2007
MySpace to Share Data With States on Offenders
SAN FRANCISCO, May 21 — MySpace and the 50 state attorneys general appear to have made peace.
In a statement released Monday, MySpace, the popular social networking site, said it had agreed to hand over to the states the names, addresses and online profiles of thousands of known convicted sex offenders who have opened up accounts on the service.
The company also said it had deleted the online profiles of 7,000 convicted sexual predators, whose names were flagged through the cross-matching of its membership rolls with a database of registered sex offenders maintained by Sentinel Tech Holding.
MySpace to turn over sex-offender data after all
The Complying Game
Published Monday 21st May 2007 19:56 GMT - The Register
The use of MySpace by registered sex offenders is only one of a litany of abuses critics have heaped on the social networking site. Other complaints include MySpace's liberal rules for the use of javascript, which in the past has allowed users to infect visitors' machines with malware. Also an issue is the growing prevalence of spam in MySpace Groups, much of which redirects users to scatological porn sites so shocking and vile they aren't fit for adult viewing let alone viewing by children.
The state AGs have been calling on MySpace to do more to protect children from such threats. Among other things, they have urged MySpace to raise the age requirement for members from 14 years old to 16 and to verify both the age and identify of its users. ®
Discussion Questions:1. Is there a privacy issue here?
2. Can this be extended to other categories of users to be reported on?
3. What obligation has MySpace for the protection of underage users?
4. What ethical issues does this raise for marketing on the internet?
Friday, May 11, 2007
You're a Nobody Unless Your Name Googles Well
from the Wall Street Journal On-Line
By KEVIN J. DELANEY
May 8, 2007; Page A1
"In the age of Google, being special increasingly requires standing out from the crowd online. Many people aspire for themselves -- or their offspring -- to command prominent placement in the top few links on search engines or social networking sites' member lookup functions. But, as more people flood the Web, that's becoming an especially tall order for those with common names. Type "John Smith" into Google's search engine and it estimates it has 158 million results. (See search results.)
For people prone to vanity searching -- punching their own names into search engines -- absence from the first pages of search results can bring disappointment. On top of that, some of the "un-Googleables" say being crowded out of search results actually carries a professional and financial price."
1. What is changing in consumer behaviour when people publicise themselves freely and openly in MySpace, Youtube, Blogs, FaceBook, LinkedIn?
2. What implications does this have for privacy concerns?
3. Has the "15 minutes of fame" claim by Andy Warhol come true?
"The expression is a paraphrase of Andy Warhol's statement in 1968 that "In the future, everyone will be world-famous for 15 minutes.""
Thursday, May 03, 2007
Do Not Call Register
3 May 2007
Do Not Call Register launched
The Minister for Communications, Information Technology and the Arts, Senator Helen Coonan, launched the national Do Not Call Register today.
The Australian Communications and Media Authority is responsible for establishing and overseeing the Do Not Call Register, determining the fees telemarketers will be charged for accessing the register and for investigating breaches of the Do Not Call Register legislation. ACMA is also responsible for developing a national standard for minimum levels of conduct by telemarketers and research callers.
The Do Not Call Register enables individuals with Australian fixed line and mobile numbers to list their fixed and mobile telephone numbers on the register and opt out of receiving a wide range of telemarketing calls.
Registration of a telephone number is easy, quick and free.
From today, individuals are able to register their telephone numbers, if they are used primarily for private or domestic purposes, through the Do Not Call website, at www.donotcall.gov.au or by post.
Individuals will be able to register by telephone from 22 May 2007. It may take up to 30 days for a registration to become effective.
Under the legislated scheme, it will generally be unlawful to make telemarketing calls to numbers placed on the register from 31 May 2007.
http://internet.aca.gov.au/WEB/STANDARD//pc=PC_1006421. How effective do you think this is? Will this kill the telemarketing industry?
2. What about telemarketing calls from other countries?
3. Can a consumer agree to some category of calls but not to others?
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