Monday, March 17, 2008

Why China Will Win the Web

From Forbes on-line

Interview with Author Rebecca Fannin, who has been covering China since 1992 and is the international editor of the Hong Kong weekly Asian Venture Capital Journal, says that's about to change. In her new book Silicon Dragon: How China is Winning the Tech Race, she argues that businesses like Baidu and Alibaba foreshadow another generation of Chinese startups--those with their own highly competitive and homegrown ideas.

Why China Will Win The Web
Andy Greenberg, 03.13.08, 6:00 PM ET

"Companies like eBay and Google know that Chinese tech firms are forces to be reckoned with. Both Web giants have tried to push into the Middle Kingdom's tech industry only to be shoved back by local competitors who were faster to market and better tuned to the tastes of the local audience."

From Yahoo News:

China outsurfs the US: research firm

Fri Mar 14, 12:14 PM ET

BEIJING (AFP) - China's Internet population has overtaken the United States' to become the world's biggest with about 220 million web surfers, a research firm said Friday.



Q1. Do you think that Chinese e-commerce is purely derivative, depending on cheap (and possibly illegal) copies of western products?
Q2. Is there a parallel between Japan in the 60s and China now?
Q3. What is the economic impact of the Chinese government's censorship/control over the internet?

Monday, March 03, 2008

Virtual trade show

From Tech Target

A virtual trade show is an online version of an event at which goods and services for a specific industry are exhibited and demonstrated.The format can be as simple as a basic online directory or as complex as a virtual 3D world.

A 3D virtual trade show functions like a traditional offline tradeshow, translating exhibit halls, educational seminars, job fair and training events into a virtual world environment. This type of trade show is gaining popularity because it allows the attendee to forgo the expense of travel while enjoying some of the amenities of a traditional show.

At a virtual trade show, there are usually realistic-looking halls or lobbies with booths for showcasing products and services. The attendee can view demos, pick up literature and chat with sales representatives in real time. Keynote speeches and seminars are delivered either in real time or on-demand by videocast, podcast and Webcast technology.

A 3D virtual trade show requires specially designed software to allow exhibitors to build their virtual environment. The show can be built in a web page or in a downloadable software application like Second Life.

Read more about it at:
> In "Trade Shows go Virtual" at MarketingPilgrim.com, Janet Meiners explored the trend.
> Lisa LaMotta described "Trade Shows, Web 2.0 Style" at Forbes.com.
> Dr. Jeanette Cates offered 12 tips on hosting virtual trade shows at Trade-Show-Advisor.com.

Q1. How can this help global marketing?
Q2. What are some of the limitations?
Q3. Can potential clients be targeted more easily?