Wednesday, February 13, 2008

Why Do Businesses Need Social Networking?

What business value is there in social networking? There is an enthusiastic push from many marketing commentators that businesses should take advantage of opportunities to use social networking on the web. So what can a business use social networking for?

Inside CRM, on on-line journal has published a list of 50 social networking web sites, with comments on their possible uses for a business. Some appear to offer business value, others may not. What do you think?

1. Is there real marketing value in social networking web sites?
2. Which social networking web sites appear to be the best for marketing?
3. What other social networking web sites could be of business value?

In case the article from Inside CRM is not available there is a copy of the article on our Market Wiz Web site

3 comments:

Kim Lajoie said...

1) Yes

2) Whichever has the biggest population and the largest amount of personal data available.

3) See 2.

Also, popups on mouseover links are REALLY ANNOYING

Mark Kasprzyk said...

Which pop-ups in particular? I am trying out a 'page preview' pop-up for links. I would like to know if it is useful or just an annoyance.

Anonymous said...

Hi Mark, I agree with Kim and find the clicking from the popups irritating.