The Age June 20, 2007 - 2:55PM
"Personal identity has taken on a new meaning in the digital age, where basic facts like your name, address or age are far less important to some people than the collected records of what you were looking at online.
Technologies for monitoring and interpreting internet habits as a predictor of future behavior cropped up at the start of this century, but only now are gaining momentum as the newest gold mine for websites and their advertisers. Known as behavioral targeting, the premise is to follow the sites you visit and build a picture of what products may interest you, then deliver related advertising in time for you to choose your purchase."
This article explores new methods for targeting consumers based on their internet habits. With many people having a public internet presence with blogs, websites, myspace, facebook and other social networking web sites, a great deal of personal data is exposed. While this gives marketers some interesting opportunities, there are ethical and privacy issues.
Latest article:Every click you make, they'll be watching you
1. How effective do you think this web tracking technology is?
2. From a marketing perspective, what are the ethical issues?
3. From a consumer's perspective, what would be their concerns?
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