Imagini - A way to communicate using images

I discovered an interesting site, initially shared via email by a friend where you can find out what your 'Visual DNA' is, somewhat like a visual personality test. Although, Imagini is a database where you can profile yourself, your friends etc. and is ultimately a social network that finds what people have in common, and a gift finder.

From a marketing perspective , this is another great example how the social networking enables marketers profile target audience and match a product/ service to there target audience.

Have a go at the profiling your Visual DNA

http://dna.imagini.net/friends/

To check out website

http://imagini.net/

Jingles for Pringles

Latest loony(?) viral marketing campaign as reported in the Marketing Hipster Blog:

Posted by Cord Silverstein in : Marketers, Viral, Community , trackback

I saw a video on Sean’s blog, Craphammer that took me to a real interesting campaign P&G is doing called Jingles for Pringles. They launched a contest where users create their own custom video promoting Pringles of course and upload it to their custom site. Very much like YouTube, users can comment and rate the videos to see what the community likes the best. Along with this online video campaign, P&G has also chosen some malls where they will be having street teams videoing people right there and uploading those videos to the web site as well. The winners get some sort of prizes.

http://www.marketinghipster.com/2007/03/21/jingles-for-pringles-feedback-needed/

http://www.jinglesforpringles.com/home/index.html

What is the objective of this campaign?
Is this effective?
What consumer behaviour is this campaign connecting with?

Four Corners - this Monday, the 19th March

Titled "You Only Live Twice", this Monday night's episode of Four Corners looks at virtual worlds, their possibilities & their limits. Should be interesting.

The reporter is answering questions after the episode from an ABC Island within Second Life.

Here's the link to the Four Corners website that explains a bit more about it

http://abc.net.au/4corners/

Mark's Contribution:

From the Sydney Morning Herald:

"here's nothing real about Anshe Chung's real estate portfolio, but that hasn't stopped the virtual property magnate amassing a small fortune which she intends to turn into a much larger one.

In just 32 months, Chinese language teacher Ailin Graef has transformed an outlay of $US9.95 into virtual assets worth at least $US1 million in real money.

Graef has achieved this in a virtual world called Second Life where she is better known as Anshe Chung, the community's foremost property magnate.

Anshe's Second Life portfolio includes virtual property assets equivalent to 36 sq km in size. But there's nothing real about this real estate. It's actually a 3D simulation housed on 550 networked computers.

And, believe it or not, there are people willing to pay sums ranging from $US100 to $US1000-plus to own a plot of land in Second Life."

Last edited January 15, 2007 - Note created January 3, 2007

Virtual property queen says thanks a million - BizTech - Technology - smh.com.au

From TechNewsWorld

The Quest for Big Business in Second Life

By Leslie Brooks Suzukamo
Pioneer Press
03/24/07 4:00 AM PT
http://www.technewsworld.com/rsstory/56491.html

Internet Security

New Woman [newsletter@newwoman.com.au]
The computer stole my privacy!So much for technology making our lives easier, studies have shown we're actually spending more time at work and now our privacy is in danger, with reports of cyber stalking and identity theft at an all time high. This new form of 21st Century crime even prompted George Bush to sign a Cyber-stalking bill recently, making it a crime to be online 'with the intent to annoy'. Not that it's restricted to the virtual world. One poor New Woman staffer was shocked to discover while out on a romantic dinner, that a strange woman at a nearby table was trying to send messages to her boyfriend via the bluetooth on her mobile. Even more disturbing is the case of murdered Adelaide teen, Carly Ryan. Her body was found floating in shallow water at Port Elliot, and police quickly tracked her killers through her MySpace site. It appears the father and son pair had befriended Miss Ryan through the website and arranged a meeting before she dissappeared. Consider yourselves warned, ladies.

Hope this post works...VK

YouTube sued for $1bn

Hi Guys,

Thought this article might be of interest:

http://www.news.com.au/heraldsun/story/0,21985,21379338-663,00.html

Interactive Marketing

Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment

Written on October 17th 2006

Author by Kenneth Musante

42entertainment
This is an article from a marketing company, ADOTAS, discussing the interactive marketing technique used by 42entertainment (another marketing company).

1. How effective do you think this marketing technique is?
2. What are the ethical or legal issues involved?
3. What are the features of the internet that support this technique well?

"ADOTAS is the premier interactive advertising publication on the web, reaching over 100,000 advertising professionals weekly. Our emphasis is on providing the best information on media buying and media planning to the interactive community, delivered by the foremost experts in the field."

Bloggers spell death of diary

I find this strange.
As a teenager I would not want to share my most inner private thoughts - saying that I wouldn't like it now!!!

From a marketing perspective though this is great to find out that most teenagers (well 47% of the 1000 surveyed) are more than happy to share private thoughts - to share how they think and also give the reason as to why they think that way.
Amazing
Cheap market research!!! A marketer couldn't ask for more - really.

(and yes I am just showing off posting all these blogs!!)

http://www.theage.com.au/news/books/bloggers-write-off-diarists/2007/03/05/1172943312299.html