The comments for this post are examples of viral advertising from students in the Graduate Certificate of Marketing at Holmesglen.
All very interesting and great examples of viral advertising! And one from me:
Q1. - How many views for each?
Q2. What are some common features of successful viral advertisments?
16 comments:
http://www.youtube.com/watch?v=fFHRAuvjOtQ
http://www.youtube.com/watch?v=40DykbPa4Lc
There are 2 advertisements. The first one is from Ikea, and I think they're just telling you it is really important to tidy up your room, or it may hurt your girlfriend. and the second one is from Pepsi, which has more and deeper meaning in it. They was trying to enter Chinese market, so they chose Famous Shou Lin kong fu and a western apprentice, then this western student passed the test and everyone accepted western culture(which is Pepsi). Whether Pepsi reach their goal or not, at least everyone knows that Pepsi is coming to China!
This is a viral ad by Volkswagen called “the piano stairs”. It was published at 2009 at was viewed by more then 10 million people on-line.
http://www.youtube.com/watch?v=2lXh2n0aPyw
The Volkswagen ad is so effect because it uses un-direct marketing and also gives u a good perspective about life, how easy it is to change people’s behaviour for the better and make them feel happy and good about it in the process. This is a message that everyone can relate to, worldwide and that is was makes it so efficient.
Two more great viral ad examples!
http://www.youtube.com/results?search_query=united+breaks+guitars&search_type=&aq=f
http://www.youtube.com/results?search_query=youtube%20hd%20camera&search=Search&sa=X&oi=spell&resnum=0&spell=1
'Bridgestone ads'
Funny Bridgestone tire commercial
http://www.youtube.com/watch?v=el1I79Pwo3k
Bridgestone "Scream" Super Bowl Ad
http://www.youtube.com/watch?v=Fu9ibUWIq8A
Bridgestone Super Bowl Ad - Astronauts Driving in Space
http://www.youtube.com/watch?v=HblFjj_HM84
This ads are very interesting, creative and a little bit funny .. at the end of this ads, Bridgestone makes a very good message for consumers who showed that Bridgestone tires have a good quality,good acceleration and make customers feel comfortable and safe using this product..this ads are very effective makes consumers to remember the brand (Bridgestone)
1.http://www.youtube.com/watch?v=GT86iWiH2mI&feature=related
This advertisements show that people should learn and improve English. When you learn language, it helps your life!!
2.http://www.youtube.com/watch?v=0_W1sP344NM
->Nike - Men Vs Women New Commercial 2009
This ad show that if men and women want to challenge this project, you can challenge!! Important thing is people should wear Nike shoes and then callenge!!
http://www.youtube.com/watch?v=WGT9cUmHhxE
I think this vidio its a good example, because is very direct and its trying to show you how important is to recycle.
http://www.youtube.com/watch?v=ZiyEyKuMFbc&NR=1
This other one its to show you how good is a cold Coca cola.
http://www.youtube.com/watch?v=_ONk5yOpIJ4&feature=related
This is an example of viral advertising, Heineken which can communicate about alcohol drink to anyone who like to drink very well. The important point, if you drink so much, you should not drive. Of cause, the accident can happen to you. In addition, other people would be in danger because of you. Anyway, that is why Heineken is an effective viral advertising.
http://www.youtube.com/watch?v=Um9KsrH377A
This is a Pantene advertisement. Which emotionally touching the feeling of the audiences. Although it is almost not relevent to the Pantene haircare product but it can be useful in viral marketing. People will surely discuss among themselves throughout this ads.
http://www.youtube.com/watch#v=x-OqKWXirsU&feature=related
This viral ads is about condom company name "ZAZOO condom" . This is very funny video ads that it wanted audiences who are male to use condoms before unexpected problems come after.
http://www.youtube.com/watch?v=_mUhry7tkD0
Hamlet Willy
http://www.youtube.com/watch?v=iYhCn0jf46U&NR=1
Dove
they are taking human models out some ads...Companies are relying more and more on whatever graphics made on the computer to sell their product ...
http://www.youtube.com/watch?v=TG4fe9GlWS8
Nearly 14 M views !!!
It was a tragedy and hit the feeling sharply even though it was made for a political purpose.
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But I love this one : )
http://www.youtube.com/watch?v=Q79U3KafaXs
http://www.youtube.com/watch?v=5MHL1l_n9Xs
Visa use advertising to show their efficiency & reputation of brand .If you would like to anywhere in the world you can go with Visa ,like the fat man come to be a football player. Other than telling a main idea of product this ads. indicate their status to be one of a partner in FIFA World Cup
Q1. - How many views for each?
All of them are views more than fifty million and tend to increase everyday
Q2. What are some common features of successful viral advertisments?
Because they are make on real story, when we see clip the feeling impress like we were them and want to support to the last .
Viral advertising, almost by definition, is distributed via individuals and word-of-mouth (or word-of-fingers, for the Internet).
So, a successful viral advertisement must make people want to share it with their friends.
People will share such a thing if they think, by doing so, they will gain personally. For example:
Popularity - sharing the ad will make people like you more.
Attractiveness - sharing the ad will make you appear smarter, wittier, sexier, more clued-in, etc.
Helpfulness - sharing the ad will make you appear helpful. I.e. the recipients appreciate the sharing - either because it's relevant or it's enjoyable.
Safety - SEND THIS TO EVERYONE YOU KNOW OR ELSE YOUR MOTHER WILL DIE.
Other generic human desires (such as food, wealth, problem-solving, self-actualisation, etc) are also possible, but mroe difficult, to take advantage of.
-Kim.
http://www.youtube.com/watch?v=TnzFRV1LwIo&feature=related
This ad is very effective in the way it was shot, with close ups of the Gorilla showing emotion on it's face, as it reacts to the music. This song is very eerily and certainly stirs up emotion. i don't remember when it was on TV if it showed it was cabury at the start because if it didn't it pulls you in with it's usual advertising. what a Gorillas has to do with chocolate? i'm still trying to figure it out.
http://www.youtube.com/watch?v=owGykVbfgUE
the Old Spice ad is fantastic. Not only is the actor very charming, confident and has sex appeal the cinematography is very cleverly put together. This ad is aimed at the ladies....
with over 30Mil views i had to put this one up!
Funny Talking Animals - Walk On The Wild Side Preview for BBC One was uploaded March 19, 2009
http://www.youtube.com/watch?v=xaPepCVepCg
With 8,839,048 viewers with 19,793 likes & only 278 dislikes...this YouTube clip is an effective viral ad because it used common names...such as Alan & Steve & humor.
In offices all over the world, people are still amused when an Alan calls!
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