Monday, February 08, 2010

Selling Knowledge on the Web


A new business has been launched that sells 8 minute audio recordings of information:

"iMinds offers 8-minute AudioBooks and eBook articles that deliver bursts of knowledge on an array of topics through iPods, eReaders and other technology. Offering a well-rounded subject overview of a general knowledge topic, iMinds is a great way to top up your knowledge in a way that suits your lifestyle and devices."



Q1. What is the business model?
Q2. Who are they targeting?
Q3. What is the attraction of iMind compared to Wikipedia?

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