Apple has just announced the iPad. Apple has a reputation for innovation and superb marketing. Apple has had great success with the iPhone and the iPod. However Apple are usually not the first to launch a new product. MP3 players were around before the iPod and 'smart' phones were also available before the iPhone (e.g. Blackberry).
Apple's success is due to its ability to innovate with existing technology, extend it and market it effectively. A key factor in the success of the iPod has been the linkages with iTunes. Similarly, the iPhone linkage with Apple Web Apps (http://www.apple.com/iphone/apps-for-iphone/) has greatly increased the iPhone's attraction.
Q1. Who is the target market for the iPad?
Q2. What makes Apple marketing so effective?
Q3. How is the iPad differentiated from the iPhone, Kindle and netbooks?
15 comments:
Q1. Early adopters!
Q1. the gadget lover, loyal customers of apple's brand (iphone and Mac owner), good for traveller
Q2. because apple is different with any other brands and there are new applications that been believered for the entire community, especially the youth. and i think it is more secure because most of them only can be accessed by iTunes. more entertaining.
Q3. iPad is combination from iPhone, Kindle and netbooks. it saves your time because you can do telephone, browsing or even read an article in the same time by using only one device.
Q1. the gadget lover, loyal customers of apple's brand (iphone and Mac owner), good for traveller
Q2. because apple is different with any other brands and there are new applications that been believered for the entire community, especially the youth. and i think it is more secure because most of them only can be accessed by iTunes. more entertaining.
Q3. iPad is combination from iPhone, Kindle and netbooks. it saves your time because you can do telephone, browsing or even read an article in the same time by using only one device.
Q1. reading lovers , home theater guru and businessmen .
Q2. differentiated product , the large amount of content that come with Apple's product , consistency of new innovation , the attractiveness of design of product .
Q3. iPad combines main outstanding function of iPhone , Kindle and netbooks in the platform of portable smart designed appliance.
Q1. Target market will be Apple's loyal customers, who believe in the company's products.
Q2. Apple made their products so distinctive and prestige and so very attractive and that is one of their key successes of the marketing.
Q3.The ipad is different because it combines the applications of the iphone and Kindle.
Q1. For business men, Students(university), transportation users, brand lovers, reading person.
Q2. Because Apple got a fantastic appearance and unique softwares, even a heaps of outfit! All of their devices not only attract most of the people who under 40 years old but every generation because Apple is really easy to learn and get used to it. Moreover, they also concern about people's behavior and personalize. They combined all of the functions, so why should people buy other devices.
Q3. iPad actually is not too different with iPhone. they combine internet, MP3 player, games, photos, PDA, etc. Not only can read articles but also can download, listen to music at the same time.
Q1.
student, businessman, traveller, People who love Apple produt
Q2.
-Brand image:people believe Apple company which usually makes great product
-application:photo, mail, video, iBook, ect.
-convenience
Q3.
-iphone:internet, mutimedia
-Kindle:e-book, digital media
-netbook:web-based application
=>ipad: ipad cambines different kind of ablity from iphone, Kindle, netbook so people can use almost system much esaily
Q1. Hip people!
Q2. Apple's products are unique (OS and features etc. ) and can sell themselves.
Q3. It possesses all mainly important functions from others and it's just a new gadget indeed : )
Q1. The target market is definitely the people loyal to apple, but also the good readers that expend many time in public transportation.
Q2. Because all the products they launched look fancy and clean, also the good name they have built for many years and all the applications their products have. Apple devices are also easy to manage and are compatible with iTunes.
Q3. Because the iPad device is similar to an iPhone, but also has the benefits or attributes that the Kindle and the Netbook have. So that makes the iPad the perfect combination of applications and gadgets in just one device. Another important thing is that apple is well known and has a lot of loyal clients that love their products.
Q1.People in new generation who always use technology in daily life
Q2.Because apple create their identity on IT market and make everyone concern over them as they made iPod,iPhone and the core product like Macintosh
Q3.It has attibute between iPhone and Macbook they developed application program for iPad that mean you can download use all multimedia and also read from iBook like Kindle had in the same product
Q1 Definitely the target market of the Ipad is the younger people, modern, fashionable, irreverent
Q2 Marketing Strategies
Operations
Functional
Q3 With the Apple iPad, comes a whole host more opportunities and possibilities for future uses of tablet devices, for instance, in hospitals, will nurses use clipboards in future. Will students still carry around a large, heavy bag of textbooks, because make do with a small screen GPS device when you can have this large-screen multipurpose device mounted on your dashboard.
Q1.The target market should be anyone who is really crazy the technology or would like to try new one such as teenager, businessmen, and so on.
Q2.Apple's products are more quality and also are different style with other brands so, that is why Apple marketing is so effective.
Q3.It is more convinient, small size and easy to bring anywhere. Actually, it combiles all funtions of iphone, kindle and notebooks together.
Everybody,
Good answers all!
Q2. What makes Apple marketing effective? - You should refer to Apple marketing strategy, not their products. Apple's marketing is effective because it targets its market segment very accurately. It communicates and promotes to a select audience (early adopters/apple fans) who in turn become enthusiastic promoters and influencers to a wider market
Q1. high incomer, frequent traveler, youngster, and businessman.
Q2. great design and new innovation on their product, moreover emotionally and intellectually conected to the customer loyalty.
Q3. ipad just like an all in one product that combined all the features and benefits from iphone, kindle and netbook.
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