Here are some examples of attempts at viral advertising by large enterprises:
reversa - side effects
http://www.seemoresideeffects.ca/
McDonald's NameIt Burger
http://www.nameitburger.com.au
1. In what way are they 'viral'?
2. Who is the target audience?
3. How effective is this?
4. What are the global issues for each?
5. What other promotional strategies do they use?
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