Google has recently acquired DoubleClick, a leading on-line based advertising company. Concerns have been expressed about the dangers of one organisation having access to a vast amount of personal information.
Google to Buy DoubleClick for $3.1 BillionGoogle in Privacy Hot Seat
"Google's proposed acquisition of DoubleClick will give one company access to more information about the Internet activities of consumers than any other company in the world."
How Paranoid Should I Be about Google?
Tuesday, April 17, 2007 12:06 PM PT Posted by Edward N. AlbroWhat I search for: Google's cookie lasts for decades and could be keeping a record of every search query I submit.
What Web sites I've visited since 1996: DoubleClick's been around longer than Google and has probably had its own tracking cookie on every computer I've used virtually since I started browsing the Net.
What I write and read in email: I have two Gmail accounts with a total of 26,389 messages, all of which have been scanned by Google so they can place contextual ads within them.
What I'm doing when: Google Calendar doesn't have all of my activities, but it's got a lot.
What's on my hard drive: Google Desktop indexes the contents of my hard drive and mixes search results from that index in with my Web search results.
Where I go: I've got Google's great Maps app on my Treo and use it frequently to get directions to new places.
What I'm producing: So far, I've only dabbled with Google's Docs & Spreadsheets applications,1. How is DoubleClick different from Google?
2. What can Google gain from this acquisition?
3. What can be done to protect privacy in this situation?
Google Privacy Statement Highlights
DoubleClick Privacy Statement
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