This is a presentation from Cord Silverstein, a marketing blogger (Marketing Hipster). This was presented to the American Marketing Association.
There is also a link to a podcast (mp3 file) by David Weinberger at the Massachusetts Technology Leadership Council's Social Media Cluster this afternoon (24-004-07) titled "Taking Back the Internet: How Social Media will Transform Media and Institutions". It was followed by an 80 minute discussion period that involved questions and comments from many of the 35 or so attendees and lots more from David.
Discussion:
1. Do you think this is an important issue for web marketing?
2. How does this view differ from the conventional marketing approach?
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