Paul Gillin has written an essay and started a blog on the death of newspapers:
"I've started a new blog, Newspaper Death Watch, to monitor and comment upon the disintegration of the American metropolitan daily newspaper industry. If you keep an eye on this blog, you know that I have strong opinions about this topic. I believe that the collapse of this American institution will be stunningly swift and broad, with perhaps no more than a dozen major metros surviving until 2030. There's more detail in this essay."
1. Why are newspapers popular?
2. How can newspapers deal with the threat of the internet?
3. What are the implications for 'freedom of speech'?
Monday, June 25, 2007
Friday, June 15, 2007
Blog About Blogging
To all bloggers!
All students of the course are welcome to continue to be members of this blog. You are free to create posts on any topic of your choice and not restricted to strictly marketing or course related matters. I will act as moderator to help keep things flowing.
A few suggestions and help:
Blog Glossary
This is a link to a site that has a glossary of blog terms:
What Is
Labels and Tags
Use labels/tags when posting. In the bottom of the Compose window is an entry for labels for th post (screen shot above). You can select current ones and add your own. A post can have multiple labels. These are used to provide an 'index' of sorts so that you can find all the posts for a particular category. This index is in the left sidebar - check it out.
Wednesday, June 13, 2007
RMIT First University in Second Life
RMIT University is the first Victorian university to take part in virtual online world, Second Life. 13 students from the School of Architecture and Design have created an RMIT island, with digital sculptures, buildings and art. The island has cost the university almost $1k with its value already increasing. With six million users across the world, Second Life allows people to interact in virtual cities, towns and landscapes. Users are able to buy virtual property, businesses, clothes, and islands. (Source: Herald Sun)
2. Would you attend a lecture or a tutorial in a virtual world?
3. What is the marketing implication for education in this situation?
Learn by clubbing in a virtual world
Milanda Rout, June 20, 2007: The Australian
"RMIT University, new among campuses worldwide joining the weird, wired world of Second Life, has invested in a virtual island and is encouraging its students to visit virtual nightclubs and cafes.
Dozens of educational institutions across the US, Europe and now Australia are creating campuses in Second Life, a virtual world created, owned and run by online users.
Universities including Harvard are conducting lectures in the 3-D virtual world where more than seven million users create identities for themselves (avatars) and teleport to virtual cities, islands and even classrooms."
1. What is the potential for virtual worlds in education?2. Would you attend a lecture or a tutorial in a virtual world?
3. What is the marketing implication for education in this situation?
Monday, June 11, 2007
The Mobile Web Is Here!!!!
Access to the internet has traditionally been through some sort of cable. Access via satellite is possible if you carry around a satellite dish! Wireless LANS now provide a wireless access within a short range to an internet modem or other wireless receiver that then connects via a cable. If you were clever enough you could connect a laptop to a mobile phone via a modem and use the mobile phone network for a slow and costly wireless internet access.
Recently true wireless, mobile internet access has become available via the mobile phone network that support high speed broadband. The major telecos provide a wireless adaptor that can plug into a laptop USB port and connect you at relatively high speed to the internet (at a higher cost than fixed line connection). One provider is :Telstra Bigpond
But wait there is more! The mobile phone can now connect directly to the internet and provide web browsing, email and most other internet services. This provided via the new 3G network.
A simple problem is that a mobile phone does not have the screen size or keyboard of laptop computer. This is a real marketing challenge!
Meg Tsiamis in her blog Dipping Into The Blogpond has provided a listing of web sites that are designed for mobile phone web browsing. Check out these two from her listing (remember that they are designed to appear in a mobile phone screen) :
http://mobile.tradingpost.com.au/
http://carsguide.mobi
1. How does the iPhone and similar devices attempt to overcome the design limitations?
2. What is the issue for SMEs to provide mobile internet access to their web sites?
3. What are the issues and impact on marketing using mobile internet?
Recently true wireless, mobile internet access has become available via the mobile phone network that support high speed broadband. The major telecos provide a wireless adaptor that can plug into a laptop USB port and connect you at relatively high speed to the internet (at a higher cost than fixed line connection). One provider is :Telstra Bigpond
But wait there is more! The mobile phone can now connect directly to the internet and provide web browsing, email and most other internet services. This provided via the new 3G network.
A simple problem is that a mobile phone does not have the screen size or keyboard of laptop computer. This is a real marketing challenge!
Meg Tsiamis in her blog Dipping Into The Blogpond has provided a listing of web sites that are designed for mobile phone web browsing. Check out these two from her listing (remember that they are designed to appear in a mobile phone screen) :
http://mobile.tradingpost.com.au/
http://carsguide.mobi
1. How does the iPhone and similar devices attempt to overcome the design limitations?
2. What is the issue for SMEs to provide mobile internet access to their web sites?
3. What are the issues and impact on marketing using mobile internet?
Tuesday, June 05, 2007
Friday, June 01, 2007
Tourism Australia In Global Online Push
Tourism Australia in global online push
James Livesley
Tourism Australia has relaunched its Australia.com website to spearhead a new marketing strategy that puts digital at the heart of its global push.
The site, which took more than a year to develop, will become a central gateway where tourists will be able to access visitor information from all of the individual state tourism sites.This is the first time a site has been developed as a joint initiative between Tourism Australia and the eight state and territory tourism organisations.At its launch this week, Tourism Australia managing director Geoff Buckley described the site as "the primary call to action for all of Tourism Australia's global marketing activities".However, B&T understands that the original intention for Australia.com was that it would be developed as an end-to-end website for all visitors and they would be serviced completely without leaving the site. Instead, the end result has seen the site become a gateway to the individual states and territories.For more on this story see the latest edition of B&T (1 June).
1 June 2007
Source: http://www.bandt.com.au/news/22/0C04D222.asp
James Livesley
Tourism Australia has relaunched its Australia.com website to spearhead a new marketing strategy that puts digital at the heart of its global push.
The site, which took more than a year to develop, will become a central gateway where tourists will be able to access visitor information from all of the individual state tourism sites.This is the first time a site has been developed as a joint initiative between Tourism Australia and the eight state and territory tourism organisations.At its launch this week, Tourism Australia managing director Geoff Buckley described the site as "the primary call to action for all of Tourism Australia's global marketing activities".However, B&T understands that the original intention for Australia.com was that it would be developed as an end-to-end website for all visitors and they would be serviced completely without leaving the site. Instead, the end result has seen the site become a gateway to the individual states and territories.For more on this story see the latest edition of B&T (1 June).
1 June 2007
Source: http://www.bandt.com.au/news/22/0C04D222.asp
Tuesday, May 22, 2007
Word of mouth and internet favoured by youth
Hi Class,
We have been talking about this subject in class, so thought id add this article published in B & T 22/5/07
Word of mouth and internet favoured by youth
New research has underlined the power of word of mouth and the internet among 16 to 24 year-olds when discovering new brands, while TV and newspaper consumption continues its downward spiral.
In a study commissioned by AdShel and carried out by research firm The Seed into the behavioural patterns of this age group, it was found young people usually only listen to the radio in the morning or while driving; they have reduced TV watching to favourite "core shows", borrow DVDs to watch at their convenience and skip ads, or download shows from the internet; and don't even think about picking up a newspaper. This is backed by figures from the Roy Morgan Single Source for July 2005 to June 2006, which show 16-24 year-olds are 35% more likely to engage in heavy "out-of-home" activity, 16% are likely to engage heavily in magazines, 4% in extensive radio and 2% in heavy internet use.Respondents also revealed that they discovered their current favourite brand through a combination of word of mouth, advertising and the internet. Technology brands such as Apple, Nokia, LG, iriver and Motorola are popular with both sexes. However, specifically among boys, brands such as Red Bull, Oroton, Rip Curl, Billabong, Nike, DKNY and Asics are the picks.The favourites among girls are brands such as Sportsgirl, Converse, Covergirl, Maybelline, Chanel, Bonds, Hugo Boss and Adidas, according to the survey.In terms of advertising, a level of intrigue or creative that is a little confronting, were deemed to be the most effective.
We have been talking about this subject in class, so thought id add this article published in B & T 22/5/07
Word of mouth and internet favoured by youth
New research has underlined the power of word of mouth and the internet among 16 to 24 year-olds when discovering new brands, while TV and newspaper consumption continues its downward spiral.
In a study commissioned by AdShel and carried out by research firm The Seed into the behavioural patterns of this age group, it was found young people usually only listen to the radio in the morning or while driving; they have reduced TV watching to favourite "core shows", borrow DVDs to watch at their convenience and skip ads, or download shows from the internet; and don't even think about picking up a newspaper. This is backed by figures from the Roy Morgan Single Source for July 2005 to June 2006, which show 16-24 year-olds are 35% more likely to engage in heavy "out-of-home" activity, 16% are likely to engage heavily in magazines, 4% in extensive radio and 2% in heavy internet use.Respondents also revealed that they discovered their current favourite brand through a combination of word of mouth, advertising and the internet. Technology brands such as Apple, Nokia, LG, iriver and Motorola are popular with both sexes. However, specifically among boys, brands such as Red Bull, Oroton, Rip Curl, Billabong, Nike, DKNY and Asics are the picks.The favourites among girls are brands such as Sportsgirl, Converse, Covergirl, Maybelline, Chanel, Bonds, Hugo Boss and Adidas, according to the survey.In terms of advertising, a level of intrigue or creative that is a little confronting, were deemed to be the most effective.
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