Tourism Australia in global online push
James Livesley
Tourism Australia has relaunched its Australia.com website to spearhead a new marketing strategy that puts digital at the heart of its global push.
The site, which took more than a year to develop, will become a central gateway where tourists will be able to access visitor information from all of the individual state tourism sites.This is the first time a site has been developed as a joint initiative between Tourism Australia and the eight state and territory tourism organisations.At its launch this week, Tourism Australia managing director Geoff Buckley described the site as "the primary call to action for all of Tourism Australia's global marketing activities".However, B&T understands that the original intention for Australia.com was that it would be developed as an end-to-end website for all visitors and they would be serviced completely without leaving the site. Instead, the end result has seen the site become a gateway to the individual states and territories.For more on this story see the latest edition of B&T (1 June).
1 June 2007
Source: http://www.bandt.com.au/news/22/0C04D222.asp
1 comment:
Hi all, found this article and thought it was interesting, especially after we have completed the case study on it.
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