Internet Security

New Woman [newsletter@newwoman.com.au]
The computer stole my privacy!So much for technology making our lives easier, studies have shown we're actually spending more time at work and now our privacy is in danger, with reports of cyber stalking and identity theft at an all time high. This new form of 21st Century crime even prompted George Bush to sign a Cyber-stalking bill recently, making it a crime to be online 'with the intent to annoy'. Not that it's restricted to the virtual world. One poor New Woman staffer was shocked to discover while out on a romantic dinner, that a strange woman at a nearby table was trying to send messages to her boyfriend via the bluetooth on her mobile. Even more disturbing is the case of murdered Adelaide teen, Carly Ryan. Her body was found floating in shallow water at Port Elliot, and police quickly tracked her killers through her MySpace site. It appears the father and son pair had befriended Miss Ryan through the website and arranged a meeting before she dissappeared. Consider yourselves warned, ladies.

Hope this post works...VK

YouTube sued for $1bn

Hi Guys,

Thought this article might be of interest:

http://www.news.com.au/heraldsun/story/0,21985,21379338-663,00.html

Interactive Marketing

Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment

Written on October 17th 2006

Author by Kenneth Musante

42entertainment
This is an article from a marketing company, ADOTAS, discussing the interactive marketing technique used by 42entertainment (another marketing company).

1. How effective do you think this marketing technique is?
2. What are the ethical or legal issues involved?
3. What are the features of the internet that support this technique well?

"ADOTAS is the premier interactive advertising publication on the web, reaching over 100,000 advertising professionals weekly. Our emphasis is on providing the best information on media buying and media planning to the interactive community, delivered by the foremost experts in the field."

Bloggers spell death of diary

I find this strange.
As a teenager I would not want to share my most inner private thoughts - saying that I wouldn't like it now!!!

From a marketing perspective though this is great to find out that most teenagers (well 47% of the 1000 surveyed) are more than happy to share private thoughts - to share how they think and also give the reason as to why they think that way.
Amazing
Cheap market research!!! A marketer couldn't ask for more - really.

(and yes I am just showing off posting all these blogs!!)

http://www.theage.com.au/news/books/bloggers-write-off-diarists/2007/03/05/1172943312299.html

Blogger jailed for insulting Islam (Posted by Sorelle)

I came across this news article that I thought was relevant to our class and also interesting too!!

I find it incredible to be believe that freedom of speech is no longer - not that I endorse racial vilification however, who and what is to dictate what we can say and can't.

Is a blog not someone's thoughts and ideas - depending on how those ideas are expressed quite often they are just that - thoughts and ideas not preaching, teaching or enforcing those thoughts and beliefs onto others - people choose to read a blog - they are not forced.

let me know what you think as this is such a touchy topic and I could go on and on about it - there are so many different reasons and sides to this story - I can talk about good and bad things with restricting freedom of speech and what said etc.. pro's and con's to it all!!


http://www.theage.com.au/news/world/blogger-jailed-for-insulting-islam/2007/02/22/1171733954334.html

Crowdsourcing? Social Networking???

Web 2.0 - The Participatory Web

Communication is two way. If it is only one way it is very limited. To be able to respond, to reply to modify and interact is very powerful communication. In marketing, knowing your target market is critical. Being able to interact with your target market opens up all sorts of possibilities. The ultimate marketing ideal is to have consumers design their own products and define the services that they want. To be able to deliver a marketing strategy that connects so closely with the consumer is a challenge!

Please read the following article:

Harnessing the wisdom the crowd - The Age Feb. 20 2007

http://www.theage.com.au/news/biztech/harnessing-the-wisdom-the-crowd/2007/02/19/1171733683966.html?page=fullpage#contentSwap2


1. Is 'crowdsourcing' exploitation or a brilliant use of the interne
2. Digg, Technorati and del.icio.us are examples of social networking. What do they have in common?
3. What marketing potential or value does social networking have?
4. What are some other well known examples of social networking web sites?

Social Retailing??

What is all this about?

Have a look and we will discuss in class

Quote from IconNicholson web site:

"IconNicholson is the leading full-service digital agency to Global 1000 companies. Since 1987, the firm has pioneered the use of innovative, digital solutions to help clients engage, delight and interact more profitably with customers.

IconNicholson mashes up social computing and near-field communication technologies with youth shopping habits – to target young adult shoppers. See why online never looked so good with Social Retailing™.

IconNicholson's Social Retailing™ concept, first unveiled at the National Retail Federation's (NRF) BIG show at the Javits Center in New York City in January 2007, answers the question that retailers are pondering for the future of their business: How do you engage the digi-savvy youth audience in a cool and unique way while expanding your retail sales and reach?"

http://www.iconnicholson.com/
http://news.com.com/2300-1017_3-6151080-1.html?tag=ne.gall.pg