This is a very 'low-tech' video presentation (using high-tech YouTube) on 'mass creativity'
This is from Charles Leadbeater's blog
"Charles Leadbeater is a leading authority on innovation and creativity. He has advised companies, cities and governments around the world on innovation strategy and drawn on that experience in writing his latest book We-think: the power of mass creativity, which charts the rise of mass, participative approaches to innovation from science and open source software, to computer games and political campaigning."
Q1. Is being 'on-line' changing behaviour and the way we think?
Q2. What are the implications for marketing?
Q3. Is this a major milestone or just a transient, minor issue?
No comments:
Post a Comment