Marketing Gurus on the Web

The internet offers lots of opportunities for 'experts' to express themselves and provide information. Blogs are an easy way to propagate information and build a presence on the web. The authority and accuracy of this information is an issue.

An example is the marketing blog of Mike Moran, Internet and Search Marketing. Mike describes himself:

" Mike is an expert in search marketing, search technology, publishing, Web personalization, and Web metrics, who regularly makes speaking appearances. Mike's previous appearances include Search Engine Strategies, AD:TECH, Consumer Reports WebWatch, OMMA East, and the Enterprise Search Summit. Mike also writes the Biznology newsletter and blog is the co-author of the best-selling Search Engine Marketing, Inc., and writes the search marketing column for Revenue Magazine."

Mike also is an author and promotes his books on his blog as well as being a marketing consultant, speaker for hire, newsletter publisher, blogger and columnist. Mike does offer some professional advice, gratis, on his blog. Some good links are:

Internet Marketing Resources (links)
Marketing Case Studies

An interesting case study is Social Media Marketing, a downloadable, 9 page document.

Q1. How does Mike make money?
Q2. How does Mike use the internet to help him make money?
Q3. How does Mike use social networking?
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Monetizing on Facebook?

Social networking is great! But show us the money. How can a social networking site like Facebook be used for 'monetary advantage'? Easy - it is designed to make you money:

Sourced from Melbourne IT - the Facebook That Launched a 1000 Ships

Facebook Social Ads

Instead of creating an advertisement and hoping that it reaches the right customers, you can create a Facebook Social Ad and target it precisely to the audience you choose. The ads can also be shown to users whose friends have recently engaged with your Facebook Page or engaged with your website through Facebook Beacon. Social Ads are more likely to influence users when they appear next to a story about a friend's interaction with your business.

Pair your targeted ad with related actions from a user's friends.

Advanced Targeting: Target by age, gender, location, interests, and more.

Facebook Events

If you have a conference, product launch or a function, Facebook Events is a handy tool to organize and promote your event.

Facebook Pages

Every Facebook Page is a unique experience where users can become more deeply connected with your business or brand. Users can express their support by adding themselves as a fan, writing on your Wall, uploading photos, and joining other fans in discussion groups. You can send updates to your fans regularly — or just with special news or offers. Add applications to your Page and engage your users with videos, reviews, flash content, and more.

Facebook Applications

For those with a little more technical know-how, you can create a useful application for Facebook users that allows your brand to receive some ‘viral’ exposure.

An application is something users can add to their page to allow some sort of interaction. Some examples of applications include picture galleries, RSS feeds from websites and live temperature reports.