Wednesday, February 27, 2008

The Internet in China


In The Economist there is an interesting article on the internet in China.

Jan 31st 2008 | HONG KONG
From The Economist print edition
http://www.economist.com/business/displaystory.cfm?story_id=10608655

China will soon boast more internet users than any other country. But usage patterns inside China are different from those elsewhere

Some of the points made:

  1. Internet users has reached 210 million (end of 2007)
  2. Only 16% are using the internet, but growth was 50%
  3. The government censors and controls the internet
  4. Electronic retailing is in its infancy, thanks to an unwieldy government-controlled payment system, so most shopping is still done in person.
  5. More than 70% of internet users are under 30
  6. Piracy of films and music is rife
  7. The biggest market involves the delivery of mobile-internet content to mobile phones (over 500 million mobile phones!)
  8. On-line communities are popular, but are limited to China
Q1. Where do you think internet commerce will be in China post the olympics?
Q2. What are some of the hurdles in doing internet based business in China?
Q3. What is the potential for marketing in China?

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