Where The Bloody Hell Are You?

'Bloody hell' campaign nets $2.1b: Tourism Aust

ABC News 7 Sep. 2007

The figures also show New South Wales remains the most popular state to visit [File photo]. (Getty Images: Todd Warshaw)

Tourism Australia says its controversial international advertising campaign has paid off, pulling in $2.1 billion more to Australia in the last financial year.

Its figures have shown the 'Where the bloody hell are you?' campaign has made the biggest impact with Korean visitors, who are now bringing $976 million into the country every year.

Visitor numbers from China and the United Kingdom have also increased.

http://www.tourism.australia.com/home.asp