Friday, May 11, 2007

You're a Nobody Unless Your Name Googles Well


from the Wall Street Journal On-Line
By KEVIN J. DELANEY
May 8, 2007; Page A1

"In the age of Google, being special increasingly requires standing out from the crowd online. Many people aspire for themselves -- or their offspring -- to command prominent placement in the top few links on search engines or social networking sites' member lookup functions. But, as more people flood the Web, that's becoming an especially tall order for those with common names. Type "John Smith" into Google's search engine and it estimates it has 158 million results. (See search results.)

For people prone to vanity searching -- punching their own names into search engines -- absence from the first pages of search results can bring disappointment. On top of that, some of the "un-Googleables" say being crowded out of search results actually carries a professional and financial price."


1. What is changing in consumer behaviour when people publicise themselves freely and openly in MySpace, Youtube, Blogs, FaceBook, LinkedIn?
2. What implications does this have for privacy concerns?
3. Has the "15 minutes of fame" claim by Andy Warhol come true?
"The expression is a paraphrase of Andy Warhol's statement in 1968 that "In the future, everyone will be world-famous for 15 minutes.""

1 comment:

Emma Fawcett said...

I don't think everyone will have their fifteen minutes of fame. As the population expands exponentially the number of people who will want to be famour expans exponentially and there is no way that all can possible be famous!