Internet Marketing Blog
Forum for students of Contemporary Issues in Marketing (Internet and E-commerce)in the Graduate Certificate of Marketing at Holmesglen Institute.
Friday, November 04, 2011
Group Buying?
Thursday, July 28, 2011
Music in the Cloud
Monday, June 20, 2011
Social Shopping
Tuesday, May 10, 2011
Top 100 Most Valuable Global Brands ranking
Millward Brown is a leading global research agency specializing in advertising, marketing communications, media and brand equity research.
Friday, March 04, 2011
Google Ranking Hacks
JCPenney's success was traced to an SEO consultant who had, essentially, contracted with more than 2000 web pages that had no discernible purpose apart from linking to sites such as JCPenney's. The retailer's fortunes rose thanks to this virtual ballot-stuffing."
http://www.pcmag.com/article2/0,2817,2381394,00.asp
http://en.wikipedia.org/wiki/Content_farm
Q1. Is it 'ethical' to use 'content farms' to create a higher ranking?
Q2. Is it 'ethical' for Google to remove a business link from search ranking if it suspects such attempts to get around their search algorithm?
Q3. How important is SEO to e-marketing?
Friday, February 25, 2011
By 2015, companies will generate 50% of Web sales via their social presence and mobile applications.
- E-commerce providers of all types are offering mobile e-commerce capabilities, such as SMS for couponing, improvements for mobile browser usage of their sites and mobile shopping applications. These vendors will vie for organizations’ mobile initiatives, and their success will be driven by how well they help mobile customers make purchases easily, and by tapping into their social network connections.
- Enterprises will be challenged with determining customer expectations for mobile and social capabilities. The organization will need to enable a useful customer experience that keeps the customer from “unfriending” the organization socially, “opting out” of SMS offers or deleting its mobile application.
Monday, February 21, 2011
They Know Where You Are and What You Like
Mobile phones and other mobile devices have the ability to determine the geographical position of the device at any time. As well, this position can be sent to somebody else via the internet. If this 'somebody' else is an advertiser or marketer then interesting opportunities for marketing arise.
The director of mobile advertising at Google, Michael Slinger, says: ''Location will be one of the cornerstones of mobile advertising. Merging local businesses with mobile [advertising] is very, very important for us.''
Q1. What are the privacy issues?
Q2. What value is geo-positioning to the consumer?
Q3. Describe one way a business could use geo-positioning for marketing.