Blogger jailed for insulting Islam (Posted by Sorelle)

I came across this news article that I thought was relevant to our class and also interesting too!!

I find it incredible to be believe that freedom of speech is no longer - not that I endorse racial vilification however, who and what is to dictate what we can say and can't.

Is a blog not someone's thoughts and ideas - depending on how those ideas are expressed quite often they are just that - thoughts and ideas not preaching, teaching or enforcing those thoughts and beliefs onto others - people choose to read a blog - they are not forced.

let me know what you think as this is such a touchy topic and I could go on and on about it - there are so many different reasons and sides to this story - I can talk about good and bad things with restricting freedom of speech and what said etc.. pro's and con's to it all!!


http://www.theage.com.au/news/world/blogger-jailed-for-insulting-islam/2007/02/22/1171733954334.html

Crowdsourcing? Social Networking???

Web 2.0 - The Participatory Web

Communication is two way. If it is only one way it is very limited. To be able to respond, to reply to modify and interact is very powerful communication. In marketing, knowing your target market is critical. Being able to interact with your target market opens up all sorts of possibilities. The ultimate marketing ideal is to have consumers design their own products and define the services that they want. To be able to deliver a marketing strategy that connects so closely with the consumer is a challenge!

Please read the following article:

Harnessing the wisdom the crowd - The Age Feb. 20 2007

http://www.theage.com.au/news/biztech/harnessing-the-wisdom-the-crowd/2007/02/19/1171733683966.html?page=fullpage#contentSwap2


1. Is 'crowdsourcing' exploitation or a brilliant use of the interne
2. Digg, Technorati and del.icio.us are examples of social networking. What do they have in common?
3. What marketing potential or value does social networking have?
4. What are some other well known examples of social networking web sites?

Social Retailing??

What is all this about?

Have a look and we will discuss in class

Quote from IconNicholson web site:

"IconNicholson is the leading full-service digital agency to Global 1000 companies. Since 1987, the firm has pioneered the use of innovative, digital solutions to help clients engage, delight and interact more profitably with customers.

IconNicholson mashes up social computing and near-field communication technologies with youth shopping habits – to target young adult shoppers. See why online never looked so good with Social Retailing™.

IconNicholson's Social Retailing™ concept, first unveiled at the National Retail Federation's (NRF) BIG show at the Javits Center in New York City in January 2007, answers the question that retailers are pondering for the future of their business: How do you engage the digi-savvy youth audience in a cool and unique way while expanding your retail sales and reach?"

http://www.iconnicholson.com/
http://news.com.com/2300-1017_3-6151080-1.html?tag=ne.gall.pg

Cool Babylonian dude, with wings, handbag and a watch!

Now that I have your attention!

Welcome to Contemporary Issues in Marketing I (Internet and e-Commerce).

What is being promoted here?
What is the significance of the promotional medium?
What is the product?
Which market segment is being targetted?

What do marketing and archeology have in common?