Apple has emerged as the most valuable brand ahead of Google, IBM, McDonalds Microsoft and Coca Cola. Apple's iPhone and iPad are considered the most important contributors to Apple's brand lead.
Other interesting results:
- Apple is at #1 with a brand value of $153.3 Billion
- Facebook enters the top 100 brands at #35 with and increase of 246% from 2010
- Baidu, the Chinese search engine, is at #29 with a increase of 141% from 2010
- Amazon is at #14 with a brand value of $37.6 Billion
- Chinese Banks and telecoms feature highly in the top 100
"Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking of brand value, and focuses on consumer-facing brands, rather than corproate brands."
