Internet Marketing Blog

Group Buying?

2011-11-04T17:12:00.003+11:00

A recent arrival in the internet marketing world is the 'group buying' service offered by a growing number of internet businesses. The strategy is related to the internet marketing use of 'viral advertising' and a form of 'crowd sourcing'. It principally targets consumers who are 'bargain hunters'. Businesses are invited to offer heavily discounted goods or services on the condition that a

Music in the Cloud

2011-07-28T07:35:00.003+10:00

With the music industry in serious trouble, there are some interesting developments in using the 'cloud' as a vehicle for a new business model.Apple has led the shift with iTunes as a successful music business. Now Amazon and Google are two big players that are offering a 'music in the cloud' service. However a new player has emerged with a variation of the cloud service to challenge the three

Social Shopping

2011-06-20T13:12:00.004+10:00

On line fashion retailing is changing the way the fashion industry is responding to consumers.From Mashable 20/06/2011"In an effort to drive deeper engagement between designers and those who purchase their clothes and accessories, a mix of established and lesser-known brands are now giving consumers opportunities to choose what gets produced and, in some cases, even what gets designed. The result

Top 100 Most Valuable Global Brands ranking

2011-05-10T09:49:00.002+10:00

Apple has emerged as the most valuable brand ahead of Google, IBM, McDonalds Microsoft and Coca Cola. Apple's iPhone and iPad are considered the most important contributors to Apple's brand lead.Other interesting results:- Apple is at #1 with a brand value of $153.3 Billion- Facebook enters the top 100 brands at #35 with and increase of 246% from 2010- Baidu, the Chinese search engine, is at #29

Google Ranking Hacks

2011-03-04T16:08:00.003+11:00

Achieving a page 1 ranking for a Google search can be an important marketing strategy if your business depends on clients finding you by using key words in searches. Since web search engines began, there have been continuous efforts to gain a high ranking in search results. Some efforts focus on having a quality website that conforms to search engine guidelines. Other efforts try to

By 2015, companies will generate 50% of Web sales via their social presence and mobile applications.

2011-02-25T10:23:00.004+11:00

Gartner latest predictions include a projection for a large increase in sales via mobile and social networks.www.gartner.comMarket Implications: E-commerce providers of all types are offering mobile e-commerce capabilities, such as SMS for couponing, improvements for mobile browser usage of their sites and mobile shopping applications. These vendors will vie for organizations’ mobile initiatives,

They Know Where You Are and What You Like

2011-02-21T16:45:00.004+11:00

Mobile phones and other mobile devices have the ability to determine the geographical position of the device at any time. As well, this position can be sent to somebody else via the internet. If this 'somebody' else is an advertiser or marketer then interesting opportunities for marketing arise.Smartphones could soon reveal a person's every moveFebruary 21, 2011The Age - Julian Lee"The ability

Digital Music - Sony Business Model

2011-02-18T14:07:00.006+11:00

Sony offers unlimited music for $12.99 a month as Aussie chief left red-facedThe AgeAsher MosesFebruary 18, 2011"Sony's new service, which officially opens for business in Australia, New Zealand and the US today after launching in Europe late last year, is dubbed Music Unlimited and provides access to six million songs.The service will go head-to-head with iTunes but unlike on Apple's service,

On-line Shopping Trends

2010-10-13T12:28:00.004+11:00

The strong trend in on-line shopping continues and is having an impact on traditional retails outlets.From The Age 13/10/2010: Retailers face hit as shoppers go online Chris ZapponeOctober 13, 2010 - 10:13AM"Technology research group Forrester estimates that online retail sales will hit $28 billion this year, up 17.5 per cent from last year, with one quarter of those sales - worth an estimated $7

The Future - According to Gartner

2010-03-11T16:42:00.003+11:00

Gartner (www.gartner.com) is a global consulting and research organisation focussing on information technology and management. Periodically they publish a paper on what they analyse as major trends that will impact business. Here are some of their predictions: Gartner Top End User Predictions for 2010: Coping with the New Balance of Power.A. Internet marketing will be regulated by 2015,

The Great Firewall of China vs. Internet Filtering

2010-03-04T11:38:00.004+11:00

The position of the Chinese government on controlling the content and access to the internet has been in the news for quite a while. This has raised the issue of Google 'voluntarily' filtering search results, Yahoo providing blogger identities and monitoring of dissidents. Below is a link to a video from the ABC's Hungry Beast program from 03/03/10:http://hungrybeast.abc.net.au/stories/

$70 Million Lost in Scams

2010-03-01T17:15:00.003+11:00

From the ACC web site:http://www.accc.gov.au/content/index.phtml/itemId/916279"During 2009, losses reported to the Australian Competition and Consumer Commission through scams totalled almost $70 million, ACCC deputy chair Peter Kell said today when launching Targeting scams - Report of the ACCC on scam activity 2009."Scams continue to make up a large proportion of total complaints that the ACCC

Viral Advertising

2010-02-24T15:36:00.004+11:00

This method of advertising is a popular way for organisations to promote themselves, their products or services. This can range from consumer products (Guinness) to self-parodies and political promotions.The comments for this post are examples of viral advertising from students in the Graduate Certificate of Marketing at Holmesglen.All very interesting and great examples of viral advertising!

Email Hoaxes, Scams, Spam and Chain Emails

2010-02-15T11:10:00.006+11:00

The power and ease of using email can also be abused. Emails are used for un-ethical marketing purposes, promotion of illegal schemes and for spreading false rumours. Some examples:1. Nigerian scam2. Get rich quick scams - work from home - stock market tips3. Health and weightloss scams4. Pharmacy items 5. Politically or racially motivated hoaxes6. Chain letters to help child cancer

IPad!

2010-02-10T11:08:00.004+11:00

Apple has just announced the iPad. Apple has a reputation for innovation and superb marketing. Apple has had great success with the iPhone and the iPod. However Apple are usually not the first to launch a new product. MP3 players were around before the iPod and 'smart' phones were also available before the iPhone (e.g. Blackberry).Apple's success is due to its ability to innovate with existing

Selling Knowledge on the Web

2010-02-08T11:05:00.003+11:00

A new business has been launched that sells 8 minute audio recordings of information:"iMinds offers 8-minute AudioBooks and eBook articles that deliver bursts of knowledge on an array of topics through iPods, eReaders and other technology. Offering a well-rounded subject overview of a general knowledge topic, iMinds is a great way to top up your knowledge in a way that suits your lifestyle and

Hollywood Loses Copyright Case

2010-02-04T14:17:00.002+11:00

In the Australian Federal Court, a ruling was passed that removed responsibility for controlling movie downloads (piracy) from ISPs. iiNET was the ISP in question and it had claimed that its subscribers could copy movies across the internet without the ISP being able to effectively control it.From The Age"iiNet is not responsible if an iiNet user uses that system to bring about copyright

Socialnomics

2009-11-09T13:19:00.004+11:00

Social Networking is establishing itself as a significant economic activity. New communication and interactivity channels are opening up for marketing. The video below is an interesting development of the original 'Did You Know?' videoTh link to the source and additional info in Socialnomics - The Social Media Bloghttp://socialnomics.net/2009/09/24/

Mobile Marketing

2009-10-27T15:22:00.004+11:00

Marketing reach and targeting are being augmented by mobile marketing. Mobile marketing is connecting with consumers via mobile media. The technology allows reaching specified consumers via SMS, smartphones and bluetooth.Q1. What is the potential for marketing using mobile technology?Q2. How effective do you think it could be?Q3. What limitations or drawbacks can you identify?Techtarget has a

Who Owns 'Total'?

2009-08-06T13:03:00.007+10:00

In another fight over branding, Colgate is suing Chattem and Johnson & Johnson for trademark infringement over the word “Total” in Chattem’s branding of Act mouthwash as well as using the same concept in its TV advertisements.From bNET"Chattem made many public statements, indicating that it was aware of the value of Colgate-Palmolive’s TOTAL Brands, that it saw “great potential for bringing the

The Property Market On-line

2009-07-27T10:57:00.002+10:00

In the last year or so there has been a quiet revolution in advertising real estate. While real estate agencies took advantage of an on-line presence early on, it wasn't until the media giants entered the on-line advertising business that real estate advertising took off on-line.www.realestate.com.au (REA Group - News Corp)www.domain.com.au (Farifax)http://maps.google.com.au/help/maps/

Neural Marketing

2009-05-12T13:40:00.008+10:00

- Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking and skin response.Forget about demographics, psychographics, benefits and values driving consumer behaviour! We can now get straight to the very core - your brain. With MRI scans we can tell how people respond to advertising

Business Risks of Social Networking

2009-04-22T17:20:00.000+10:00

The enthusiastic take up of social networking web services is showing up some serious issues of privacy and business risk. In the early days of 'chat rooms' the risks were of unwanted attention from strangers and using pseudonyms or nick names to hide identity. The style now is to reveal your identity and communicate relatively openly with your 'friends'. The problem still remains, that your

Digital Radio?

2009-04-01T11:16:00.003+11:00

The Age March 26 2009"Commercial radio stations in Sydney, Melbourne, Brisbane, Perth and Adelaide will start broadcasting digitally in May and the ABC and SBS will come on line some time later - the ABC is forecasting July."..."What's your digital status?Are you a native, an immigrant or an alien? Like it or not, the people launching digital radio have you pigeonholed.Natives are people under 20

Australia in the Digital Economy - Trust and Confidence

2009-03-26T15:43:00.001+11:00

ACMA March 2009http://www.acma.gov.au/WEB/STANDARD/pc=PC_311655The Australian Communications and Media Authority (ACMA) has just released an interesting report on the trends in the take-up and use of the internet by Australian consumers.The evidence is that the growth and uptake of the internet is approaching saturation in Australia. However consumer behaviour in relation to e-commerce has a

Behavioural Targeting Advertising

2009-03-12T11:21:00.003+11:00

Just when you think it is safe for a dip into cyber space, Google has announced a new service that 'profiles' your web surfing behaviour and delivers targeted ads to web sites that you visit.These are called 'Ads Preferences' by Google. You can edit them to specify your interests and you can opt out if you do not want your web surfing behaviour tracked and categorised. Microsoft has already put

Gaza War in Cyberspace

2009-03-04T16:00:00.001+11:00

In the 1960s and 70s the war in Vietnam was described as the first TV war (Museum of Broadcast Communications ). Reporting and film from battle zones and interviews featured on TV news, current affairs programs (ABC ) and documentaries during the war. TV played and important role in bringing the war into American living rooms and it is claimed influenced the outcome of the war.The current war

Its the Buzz!

2009-02-25T10:10:00.000+11:00

Viral advertising can leverage a personalised approach where an individual is engaged as part of the content. http://www.sun7news.com/spread.php#embed "The world of communication is currently undergoing the greatest upheaval any industry has faced since the industrial revolution of the early 19th century. I believe future generations will study this period and call it the “Communication

Save the Net Campaign

2009-02-20T11:00:00.002+11:00

GetUp is a political lobby group that uses the internet to communicate with its members to define campaigns and also uses the internet to promote its campaigns.GetUp has collected signatures for petitions and also money to make TV and printed media ads. It has now launched an internet advertising campaign. Below is the ad and a link to how it appears on a web site that is hosting the ad.http://

Meme?

2009-02-19T10:36:00.003+11:00

Internet meme(from Whatis.com)An Internet meme is a cultural phenomenon that spreads from one person to another online.A meme spread online could be just about anything that is voluntarily shared, including phrases, images, rumors and audio or video files. An Internet meme might originate and stay online. However, frequently memes cross over and may spread from the offline world to online or

Coffee in Facebook

2009-02-16T16:45:00.008+11:00

Starbucks, the coffee shop chain has a Facebook site.http://en-gb.facebook.com/StarbucksStarbucks is promoting a 'community volunteering' campaign and has raised money for a 'World Aids Day'. The Starbucks Facebook page has over a million 'fans'Q1. What benefits does Starbucks seek from being on a social networking site?Q2. What does Starbucks use to engage 'fans'Q3. What is the image that

Wikis, Blogs, Networking - What are they?

2009-02-09T16:02:00.009+11:00

Here are some simple explanation videos from Common Craft. Note the 'low tech' approach to explaining 'high tech' web stuff.We Make VideosOur videos are short, simple and focused on making complex ideas easy to understand. We use a whiteboard-and-paper format we call Paperworks that is designed to cut out the noise and stick to what matters.

What We Think -Or - How We Change?

2008-06-17T11:10:00.004+10:00

This is a very 'low-tech' video presentation (using high-tech YouTube) on 'mass creativity'This is from Charles Leadbeater's blog"Charles Leadbeater is a leading authority on innovation and creativity. He has advised companies, cities and governments around the world on innovation strategy and drawn on that experience in writing his latest book We-think: the power of mass creativity, which charts

Health and Medical Records on the Internet

2008-06-10T10:35:00.004+10:00

Recently Google and Microsoft have launched two internet based products for people to maintain their medical and health information on line. Both products are still 'beta' and are only USA based. Being internet based, your medical records are available anytime, anywhere.Imagine that you are travelling abroad and have a medical emergency. By providing your login the local doctor can access your

Marketing Gurus on the Web

2008-05-12T14:14:00.004+10:00

The internet offers lots of opportunities for 'experts' to express themselves and provide information. Blogs are an easy way to propagate information and build a presence on the web. The authority and accuracy of this information is an issue.An example is the marketing blog of Mike Moran, Internet and Search Marketing. Mike describes himself:" Mike is an expert in search marketing, search

Monetizing on Facebook?

2008-05-02T13:24:00.003+10:00

Social networking is great! But show us the money. How can a social networking site like Facebook be used for 'monetary advantage'? Easy - it is designed to make you money:Sourced from Melbourne IT - the Facebook That Launched a 1000 ShipsFacebook Social AdsInstead of creating an advertisement and hoping that it reaches the right customers, you can create a Facebook Social Ad and target it

The 3 Trillion Shopping Spree

2008-04-23T15:21:00.003+10:00

I read about this website in mX 22.04.08http://3trillion.org/It's not strictly about marketing, but it's an innovative way of acheiving public awareness through using the internet as a medium and inviting user participation.hmm!I have too much time on my hands.

Brand Power

2008-04-23T10:07:00.006+10:00

Milward Brown (brand marketing and investment) has released a report on the 'Top 100 Most Powerful Brands'. This makes interesting reading, given that the determination of 'brand value' seem arbitrary and contentious. The report defines how brand value is determined, but it still is rather mysterious.10 Most Powerful Brands _____________________

The Wisdom of Crowds - the 2020 Summit

2008-04-22T14:26:00.004+10:00

The involvement of 'clients' as active participants in an organisation's functions takes an interesting turn when it uses the internet. Here are two examples:1. American Express Members Projecthttp://www.membersproject.com/2. Australia 2020 Summithttp://www.australia2020.gov.au/Q1. What are the similarities between the two intiatives?Q2. How can the internet be best used in these cases?Q3. What

Growth of Virtual Worlds!

2008-04-14T16:40:00.001+10:00

Virtual Worlds Management Report: 100+ Youth-Oriented Worlds Live or Developing From Virtual World NewsVirtual Worlds Management released a new report today on Youth Worlds: Based on a comprehensive research available through Virtual Worlds News, we've found that there are now over 100 virtual worlds operating or in development with a focus on the youth market (18-and-under). It's worth

Is the Music Industry Waking Up?

2008-04-14T15:02:00.003+10:00

The music industry has a big problem with illegal downloads of digital music. CD sales are down and control of digital music via DRM does not appear to be working. However there are some signs of new business models emerging, with the Apple iTunes Store being a good example.The latest news is that the four biggest music publishers are negotiating with major ISPs (Telstra, Optus etc) to deliver

Why China Will Win the Web

2008-03-17T11:57:00.005+11:00

From Forbes on-lineInterview with Author Rebecca Fannin, who has been covering China since 1992 and is the international editor of the Hong Kong weekly Asian Venture Capital Journal, says that's about to change. In her new book Silicon Dragon: How China is Winning the Tech Race, she argues that businesses like Baidu and Alibaba foreshadow another generation of Chinese startups--those with their

Virtual trade show

2008-03-03T16:38:00.004+11:00

From Tech Target ttWriteMboxDiv('WhatIs_Definition_Body'); ttWriteMboxContent('WhatIs_Definition_Body'); A virtual trade show is an online version of an event at which goods and services for a specific industry are exhibited and demonstrated.The format can be as simple as a basic online directory or as complex as a virtual 3D world. A 3D virtual trade show functions like a

The Internet in China

2008-02-27T11:34:00.005+11:00

In The Economist there is an interesting article on the internet in China.Jan 31st 2008 | HONG KONG From The Economist print editionhttp://www.economist.com/business/displaystory.cfm?story_id=10608655China will soon boast more internet users than any other country. But usage patterns inside China are different from those elsewhereSome of the points made:Internet users has reached 210 million (

News Corp in new MySpace music talks

2008-02-22T10:42:00.001+11:00

Thursday Feb 21 08:16 AEDTAP - News Corp has approached the four major record labels to discuss launching an online music service through its popular MySpace social networking site, music company executives familiar with the talks say.The media conglomerate envisions a one-stop music service that offers content in various ways, including via free digital streams, as MP3 downloads and through a

Doing Business With China

2008-02-21T11:26:00.003+11:00

Paymate cashes in on China BusinessJulian BajkowskiThe Australian Financial Review | 21 Feb 2008 | Page: 52 | InformationIt might be small, but a privately held Australian online commerce upstart has scored a big victory in its tussle with eBay to get onto the silk road to China.Paymate, which has just six employees, yesterday confirmed that it had been handed an exclusive deal to provide the

Why Do Businesses Need Social Networking?

2008-02-13T09:51:00.000+11:00

What business value is there in social networking? There is an enthusiastic push from many marketing commentators that businesses should take advantage of opportunities to use social networking on the web. So what can a business use social networking for?Inside CRM, on on-line journal has published a list of 50 social networking web sites, with comments on their possible uses for a business.

SL Republic? Unions in SL???

2008-01-22T13:56:00.000+11:00

What is going on here???There is a community in SL based on the proposal that SL needs a 'republic':"The Metaverse Republic, currently work in progress, will be a legal system for Second Life, with real powers of enforcement originating in user-created tools, and a democratic parliament. There are many disputes and potential disputes in SecondLife that could benefit from formal resolution:

Businesses in Second Life

2008-01-17T16:51:00.000+11:00

There is a Second Life Wiki (if you don't know what a Wiki is, this is a good time to find out) that provides a lot of information about Second Life:https://wiki.secondlife.com/wiki/Main_PageOn this wiki there is a Marketing page:https://wiki.secondlife.com/wiki/MarketingThis page has a wide range of information both about the marketing of SL and marketing within SL. One of the resources is a

'Banks' Banned in Second Life

2008-01-09T11:49:00.000+11:00

Linden Labs has released a policy banning 'banks' in Second Life. This follows on a recent policy of banning gambling."As of January 22, 2008, it will be prohibited to offer interest or any direct return on an investment (whether in L$ or other currency) from any object, such as an ATM, located in Second Life, without proof of an applicable government registration statement or financial

The (short) History of Youtube

2008-01-07T14:19:00.000+11:00

Q1. What is the appeal?Q2. What is the relevance to marketing?Q3. What is tne next 'killer application'?

Web 2.0 Can Be Dangerous...

2007-12-18T11:05:00.000+11:00

Jakob Nielsen's Alertbox, December 17, 2007: Summary:AJAX, rich Internet UIs, mashups, communities, and user-generated content often add more complexity than they're worth. They also divert design resources and prove (once again) that what's hyped is rarely what's most profitable. ... dangerous for your profits, that is. If you focus on over-hyped technology developments, you risk

The Kids Have IT!

2007-12-18T10:43:00.000+11:00

Media and Communications in Australian Families 2007:The Australian Media and Communications Authority released a major report of an in-depth study of children’s use of electronic media and the way parents mediate that use."The Media and Communications in Australian Families 2007 report surveyed a representative sample of 751 family households with children aged between 8 and 17 to gauge media

The Machine is Us/ing Us

2007-12-14T15:15:00.000+11:00

This video was made over a year ago. This and the other videos are from Kansas State University, Digital Ethnography course. (Check out other videos and the web site as well)http://mediatedcultures.net/ksudigg/Does it still make sense? Did it ever make sense? What is the message here?

Enterprise 2.0?? Corporate Virtual Worlds??

2007-12-10T11:25:00.000+11:00

Taking residence in virtual worlds jserve.write("/SITE=AIT/AREA=NEWS.ITBUS/AAMSZ=110X40/"); ipt> Mahesh Sharma | December 04, 2007 The Australian

Music 2.0??

2007-12-07T10:49:00.000+11:00

Reading music in the digital realm jserve.write("/SITE=TAUS/AREA=NEWS.HIGHEREDUCATION.FEATURES/AAMSZ=110X40/"); ipt>"The futures of the record industry and music education lie in the technologies, communities and value systems of the internet, writes Paul Draper | The Australian November 28,

Oh My God!!!!

2007-11-16T10:50:00.000+11:00

She's gotta have itThe Age November 15, 2007 Katie Cincotta looks at why girl power is driving the gadget revolution.Please read the full article by following the link in the title. Some excerpts:"THERE'S a reason handbags are big enough to fit two kids, a dog and the

Marketing segmentation through social media

2007-11-09T10:02:00.000+11:00

From Paul Gillin's blog - Social Media and the Open EnterprisePlease go to Paul's blog to read the full post.Then go to the Umbria web site."For an apparel maker, Umbria analyzed postings to blogs and social networks to identify the following segments: Fit Finders (39% of the population), Self Expressives (19%), Bargain Seekers (17%), Label Whores (11%) , Style Gurus (8%) and Dissenters (6%).

Where The Bloody Hell Are You?

2007-09-07T16:33:00.000+10:00

'Bloody hell' campaign nets $2.1b: Tourism AustABC News 7 Sep. 2007 The figures also show New South Wales remains the most popular state to visit [File photo]. (Getty Images: Todd Warshaw) Tourism Australia says its controversial international advertising campaign has paid off, pulling in $2.1

How email really works!!!

2007-09-03T12:35:00.000+10:00

From the Google Operating System BlogWhat is the marketing message?

Second Take on Second Life

2007-07-26T10:47:00.001+10:00

Life isn't what it is hyped to be in Second Life. In Wired magazine Frank Rose wrote an interesting article:How Madison Avenue Is Wasting Millions on a Deserted Second LifeFrank Rose 24.07.07WiredSome excerpts:"Then there's the question of what people do when they get there. Once you put in several hours flailing around learning how to function in Second Life, there isn't much to do. That may

Viral Advertising

2007-07-20T15:37:00.000+10:00

Here are some examples of attempts at viral advertising by large enterprises:reversa - side effectshttp://www.seemoresideeffects.ca/McDonald's NameIt Burgerhttp://www.nameitburger.com.au1. In what way are they 'viral'?2. Who is the target audience?3. How effective is this?4. What are the global issues for each?5. What other promotional strategies do they use?

MySpace Politicians

2007-07-13T16:28:00.000+10:00

MySpace makes Impact with pollieshttp://impact.myspace.com/Check out this video: Prime MinisterPrime Minister's climate change announcementAdd to My Profile | More VideosThe Age Asher MosesJuly 12, 2007 - 1:47PMPage 2 of 2MySpace hopes its new Impact channel will spark political debate and engage younger voters. MySpace today launched its Impact channel for politicians and non-profit

Behavioral Targeting

2007-06-27T10:06:00.001+10:00

We know what you clicked last nightThe Age June 20, 2007 - 2:55PM Reuters "Personal identity has taken on a new meaning in the digital age, where basic facts like your name, address or age are far less important to some people than the collected records of what you were looking at online.

Death of Newspapers

2007-06-25T16:18:00.000+10:00

Paul Gillin has written an essay and started a blog on the death of newspapers:"I've started a new blog, Newspaper Death Watch, to monitor and comment upon the disintegration of the American metropolitan daily newspaper industry. If you keep an eye on this blog, you know that I have strong opinions about this topic. I believe that the collapse of this American institution will be stunningly swift

Blog About Blogging

2007-06-15T10:04:00.000+10:00

To all bloggers!All students of the course are welcome to continue to be members of this blog. You are free to create posts on any topic of your choice and not restricted to strictly marketing or course related matters. I will act as moderator to help keep things flowing.A few suggestions and help:Blog GlossaryThis is a link to a site that has a glossary of blog terms:What IsLabels and TagsUse

RMIT First University in Second Life

2007-06-13T08:41:00.000+10:00

RMIT University is the first Victorian university to take part in virtual online world, Second Life. 13 students from the School of Architecture and Design have created an RMIT island, with digital sculptures, buildings and art. The island has cost the university almost $1k with its value already increasing. With six million users across the world, Second Life allows people to interact in virtual

The Mobile Web Is Here!!!!

2007-06-11T11:01:00.000+10:00

Access to the internet has traditionally been through some sort of cable. Access via satellite is possible if you carry around a satellite dish! Wireless LANS now provide a wireless access within a short range to an internet modem or other wireless receiver that then connects via a cable. If you were clever enough you could connect a laptop to a mobile phone via a modem and use the mobile

Smile you are on googles candid camera

2007-06-05T13:22:00.001+10:00

http://www.theage.com.au/news/web/smile-youre-on-googles-candid-camera/2007/06/04/1180809390551.htmlHmmmm!!Interesting

Tourism Australia In Global Online Push

2007-06-01T20:15:00.000+10:00

Tourism Australia in global online pushJames LivesleyTourism Australia has relaunched its Australia.com website to spearhead a new marketing strategy that puts digital at the heart of its global push.The site, which took more than a year to develop, will become a central gateway where tourists will be able to access visitor information from all of the individual state tourism sites.This is the

Word of mouth and internet favoured by youth

2007-05-22T17:13:00.000+10:00

Hi Class,We have been talking about this subject in class, so thought id add this article published in B & T 22/5/07Word of mouth and internet favoured by youthNew research has underlined the power of word of mouth and the internet among 16 to 24 year-olds when discovering new brands, while TV and newspaper consumption continues its downward spiral.In a study commissioned by AdShel and carried

2007-05-22T14:28:00.000+10:00

MySpace to Share Data With States on Offenders function getSharePasskey() { return 'ex=1337486400&en=4804558343ed18e6&ei=5124';} function getShareURL() { return encodeURIComponent('http://www.nytimes.com/2007/05/22/technology/22myspace.html'); } function getShareHeadline() { return encodeURIComponent('MySpace to Share Data With States on Offenders'); } function getShareDescription() {

You're a Nobody Unless Your Name Googles Well

2007-05-11T15:56:00.000+10:00

from the Wall Street Journal On-LineBy KEVIN J. DELANEYMay 8, 2007; Page A1"In the age of Google, being special increasingly requires standing out from the crowd online. Many people aspire for themselves -- or their offspring -- to command prominent placement in the top few links on search engines or social networking sites' member lookup functions. But, as more people flood the Web, that's

Do Not Call Register

2007-05-03T15:32:00.000+10:00

3 May 2007 Do Not Call Register launched The Minister for Communications, Information Technology and the Arts, Senator Helen Coonan, launched the national Do Not Call Register today. The Australian Communications and Media Authority is responsible for establishing and overseeing the Do Not Call Register, determining the fees telemarketers will be charged for accessing the

Contextual Marketing

2007-04-27T09:27:00.000+10:00

contextual marketing From TechTarget 27-04-07Contextual marketing is an online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior. By tying the ads users see to their demonstrated interests, advertisers hope to decrease user annoyance with online marketing and, simultaneously, increase clickthrough and conversion

Engagement Marketing

2007-04-26T11:46:00.000+10:00

This is a presentation from Cord Silverstein, a marketing blogger (Marketing Hipster). This was presented to the American Marketing Association.There is also a link to a podcast (mp3 file) by David Weinberger at the Massachusetts Technology Leadership Council's Social Media Cluster this afternoon (24-004-07) titled "Taking Back the Internet: How Social Media will Transform Media and

Google and Privacy

2007-04-23T12:58:00.000+10:00

Google has recently acquired DoubleClick, a leading on-line based advertising company. Concerns have been expressed about the dangers of one organisation having access to a vast amount of personal information.Google to Buy DoubleClick for $3.1 BillionGoogle in Privacy Hot Seat"Google's proposed acquisition of DoubleClick will give one company access to more information about the Internet

FUTURE FOCUS - NEW CYBERSPACE WORLDS

2007-04-14T23:06:00.001+10:00

SBS08:30 pmFUTURE FOCUS - NEW CYBERSPACE WORLDSA booming business has sprung up at the crossroads where virtual worlds and the real world meet. In auctions inside these realms, imaginary real estate and virtual islands are selling for hundreds of thousands of real dollars. Weapons and characters are also being exchanged every day for a few dozen gold coins. Millions of ‘gamers' worldwide spend on

New Business Model for the Music Industry?

2007-03-30T10:01:00.000+10:00

From Marketing Hipster Blog:Each record company open up their entire library to be able to buy online whether that is through iTunes or their own web site.Offer a higher sound quality through our online stores. If the CD is recorded in 192 kbps, double it online. The best sound quality possible is one click away through our online store.Offer outtakes, videos, etc. when buying online, something

"Cyber Suicide"

2007-03-27T15:54:00.000+10:00

I read this article recently in the Herald Sun on Britain's first recorded 'Cyber Suicide'! This makes me wonder: How could this have gone so far? Do people really take 'chat rooms' seriously? Or take more risks?http://www.news.com.au/heraldsun/story/0,21985,21440941-11869,00.html

Politics & Web 2.0

2007-03-27T10:34:00.000+10:00

PART 1Below is a post from a blog for On-line Marketing and Customer Experience on a recent event.1. What is a citizen ad?2. Will this be a factor in the next Australian federal election?3. Will the Obama campaign make effective use of Web 2.0? Power in the Hands of Voters and Customers from Seven87.com - Online Marketing and Customer Experience by Charlie You may have heard of the anonymous

Imagini - A way to communicate using images

2007-03-23T11:21:00.000+11:00

I discovered an interesting site, initially shared via email by a friend where you can find out what your 'Visual DNA' is, somewhat like a visual personality test. Although, Imagini is a database where you can profile yourself, your friends etc. and is ultimately a social network that finds what people have in common, and a gift finder. From a marketing perspective , this is another great

Jingles for Pringles

2007-03-23T11:03:00.000+11:00

Latest loony(?) viral marketing campaign as reported in the Marketing Hipster Blog:Posted by Cord Silverstein in : Marketers, Viral, Community , trackback I saw a video on Sean’s blog, Craphammer that took me to a real interesting campaign P&G is doing called Jingles for Pringles. They launched a contest where users create their own custom video promoting Pringles of course

Four Corners - this Monday, the 19th March

2007-03-16T16:38:00.000+11:00

Titled "You Only Live Twice", this Monday night's episode of Four Corners looks at virtual worlds, their possibilities & their limits. Should be interesting.The reporter is answering questions after the episode from an ABC Island within Second Life.Here's the link to the Four Corners website that explains a bit more about ithttp://abc.net.au/4corners/Mark's Contribution:From the Sydney Morning

Internet Security

2007-03-14T19:09:00.000+11:00

New Woman [newsletter@newwoman.com.au]The computer stole my privacy!So much for technology making our lives easier, studies have shown we're actually spending more time at work and now our privacy is in danger, with reports of cyber stalking and identity theft at an all time high. This new form of 21st Century crime even prompted George Bush to sign a Cyber-stalking bill recently, making it a

YouTube sued for $1bn

2007-03-14T17:11:00.000+11:00

Hi Guys,Thought this article might be of interest:http://www.news.com.au/heraldsun/story/0,21985,21379338-663,00.html

Interactive Marketing

2007-03-08T16:20:00.000+11:00

Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment Written on October 17th 2006 Author by Kenneth Musante42entertainmentThis is an article from a marketing company, ADOTAS, discussing the interactive marketing technique used by 42entertainment (another marketing company).1. How effective do you think this marketing technique is?2. What are the

Bloggers spell death of diary

2007-03-05T19:34:00.000+11:00

I find this strange.As a teenager I would not want to share my most inner private thoughts - saying that I wouldn't like it now!!!From a marketing perspective though this is great to find out that most teenagers (well 47% of the 1000 surveyed) are more than happy to share private thoughts - to share how they think and also give the reason as to why they think that way.AmazingCheap market research

Blogger jailed for insulting Islam (Posted by Sorelle)

2007-02-23T17:02:00.000+11:00

I came across this news article that I thought was relevant to our class and also interesting too!!I find it incredible to be believe that freedom of speech is no longer - not that I endorse racial vilification however, who and what is to dictate what we can say and can't.Is a blog not someone's thoughts and ideas - depending on how those ideas are expressed quite often they are just that -

Crowdsourcing? Social Networking???

2007-02-20T16:49:00.000+11:00

Web 2.0 - The Participatory WebCommunication is two way. If it is only one way it is very limited. To be able to respond, to reply to modify and interact is very powerful communication. In marketing, knowing your target market is critical. Being able to interact with your target market opens up all sorts of possibilities. The ultimate marketing ideal is to have consumers design their own

Social Retailing??

2007-01-22T12:00:00.000+11:00

What is all this about?Have a look and we will discuss in classQuote from IconNicholson web site:"IconNicholson is the leading full-service digital agency to Global 1000 companies. Since 1987, the firm has pioneered the use of innovative, digital solutions to help clients engage, delight and interact more profitably with customers. IconNicholson mashes up social computing and near-field

2006-11-20T17:01:00.000+11:00

Cool Babylonian dude, with wings, handbag and a watch!Now that I have your attention!Welcome to Contemporary Issues in Marketing I (Internet and e-Commerce).What is being promoted here?What is the significance of the promotional medium?What is the product?Which market segment is being targetted?What do marketing and archeology have in common?